Thursday, April 28, 2011

Ch...Ch...Changes. (No.150.)



Three years ago, when I started this blog...the world did not know about the huge change in publishing just around the corner. 

Print was still king. E rights in contracts - do we really need to worry about them? Promotion...isn’t the book launch enough? Oh and book trailers, skype author tours, elending  and the demise of the newspaper... that is way in the future... isn’t it?

Over the last three years I have learned about author marketing, publishing trends, the rise and rise of independent publishing and the alternatives to the printed page. I’ve probably bored you silly with yet another link to Mike Shatzkin, publishing futurist and predictor of the trends that frighten you, that you hope won’t come true, except they do.


Kevin Kelley (of The Long Tail fame) has taken this even further and sees books existing in the cloud of web computing able to be mashed up into all different forms...in 20-30 years. His commenters take issue looking at the downside of ‘rogue’ governments controlling what people read or how they are informed by who controls the cloud and access to it...(or big business - Amazon and Google.)

With the huge upswing in epublishing in the last two years...authors becoming publishers, print publishers beginning to digitise their back lists, you could be forgiven for feeling a little shell shocked at the speed of take up. The key is to learn as much as you can before jumping in.



Three years ago you wouldn’t have considered book design important, or where to buy an ISBN number or whether you needed one before you flicked up your writing on the internet.

You wouldn’t have known about the importance of marketing and how to automate what you do, to make promotion easier.


This information is now becoming need to know and understand and presents a challenge to the writer who thought all they had to do was write.

Writing good stories has not changed in three years.


Over on Craicerplus (My Amplify page) I have links to articles on

Movie studios are looking for more YA books

Publishers obsession with the iPad elitist...(it’s big in the West but what about the East?)

To finish,

I leave you with a video showing the emotional stages the writer goes through when writing that novel.



And a neat little spoof video.


enjoy,
maureen


pic...something yummy (Slainte)

2 comments:

Rogue Mutt said...

Lot of good tips in there.

Maureen said...

Hi Rogue,
Thanks, I'm glad you enjoyed them. As I typed the word rogue in that post I was thinking of your avatar....ahh the power of image with the word....

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