Social Media...say what? You don’t waste time on that stuff do you?
Sometimes there is a fine line between wasting time and working on growing your brand, marketing in other words.
There have been lots of posts by respected industry professionals recently that highlight the fact that authors need to be google searchable. They must have a web presence and be active in the web community even before you have a book out. This shows potential editors and agents that the author understands that the web is a vital part of the marketing arsenal. If you are an established author it is a given that you will have a web presence for you and the book.Social Media sites makes you web searchable, this can help with branding and contribute to making you a better bet to publish.
If you are going to be active in Social Media you need to set goals and limits for yourself. (What is best for you? How much time should you put into it...)
What is your core business, networking or writing? If you are networking all the time, chances are you aren’t writing. And if you are always intending to get around to Social Media or are unsure whether it is even relevant for you, chances are you are not networking or growing your brand.
So what is Social Media and where do you start?
Social Media is Blogging, Facebook, Twitter, LinkedIn, Ping, Digg....Yup it is seemingly endless.
T K Richardson has an interesting series on her blog looking at marketing, social media and time. She has a quick roundup of ways authors can use Social Media.
Nathan Bransford asked the question, Social Networking- Does it really work in selling books? His forum community waded in on the topic and there is a great for and against debate going on. In the end as one commentator said ‘It is the strength of the story which sells the book.’ Using Social Media with only the intention to sell books and not participate in the community is just spamming.
Jody Hedlund has the most comprehensive round up of pros and cons on using Social Media. Jody’s blog is always worth the read and her debut book is racing up the charts. She has a loyal and savvy group of followers so that hasn’t hurt either.
Jane Friedman has been picked up by Cincinnati University to teach Digital Media. She was interviewed this week by Dan Blank about How Digital Media Can Empower Writers. This is a thirty minute skype interview so grab a coffee and sit back. Jane does know of what she speaks being an extremely popular blogger and editor with Writers Digest.
Justine Musk this week talked about technology and how it is changing the way people will see books in the future and the writers brand.
Bob Mayer has taken his Who Dares Wins philosophy a bit further and established his own publishing company. Go and have a look at his rules for engagement and why he decided to take his brand of writing and popular workshops into another sphere. (Hint Digital Media played a huge part in all the possibilities.)
Rachel Gardner has given everyone a wakeup call about what happens around the acquisitions table. Are You Brave Enough To Find Out? Some of her regular readers were not....
On Craicerplus (My Amplify Page) I have links to articles on
Victoria Moxon - Interview. (This is a fabulous article. All Victoria’s advice is worth its weight in gold!)
John Steinbeck’s Advice For Beginning Writers.
The Fifty Best Author Vs Author Put Downs Of All Time. (ouch)
What Star Trek Can Teach Us About Writing...(very very good grasshopper...yes I know I mixed my genres.)
Marketing Tips For Author-Niche Marketing...(echo’s of a recent blog)
As you can tell I use Social Media. You are already reading this blog. I use Twitter primarily as a resource tool to get great links for you to read. I retweet some and Amplify others. My Amplify links get directed to Facebook and Twitter. Each of these Social Media groups have their own followers. I try not to spend more than four hours a week on research, networking and being social...The benefits tho are The FaBo Project put together with Facebook writers. Up to date knowledge of cutting edge news (UK Penguin and open submissions) some fine reading and great friends met over the blogosphere (waves to friends...my there are a lot of you...)
Questions and comments about using Social Media are welcomed...dip your toe in and comment....