Friday, June 12, 2009

Going Tribal




I have been intrigued lately with people referring to themselves as members of a tribe overseas.

The term seems to be gathering momentum as a convenient way to describe a social network group. This week the international forum group I belong to had a member create a twitter account calling us a tribe. (actually twibe...oh yuck...)

Is the world becoming so small that we need new ways of identifying each other...?

Of course here in New Zealand we have a closer identity with tribes and the implications of tribal alliances, wars.... etc, as our history is so much younger. Although that said, I’m affiliated to the Old Worlds, McKenzie tribe of the Scottish Highlands and the Davin tribe of the Irish West Country...grew up in the tribal lands of the Tuhoe and am now in the Fighting Bookworm Tribe...its a group of people that hang out in the Children’s Book Insider Clubhouse.

I belong to the Catholic tribe...the Wellington Children’s Book tribe...and probably a few more I haven’t recognised...

For those people in my tribe who might be interested. Online voting for the Montana Book Awards has opened here and you can go and vote for one of our tribal brethren to win the Peoples choice.

My marketing friend, Justin, sent me a great link to a post from Jon Dale (Agent of Change) about How to save the Publishing Industry....

We should be tribal...

Johanna Knox has her new blog up and running and there is an interesting interview with two priestess’ of the Spinning Gold Tribe....Go have a look if you have ever wondered why I only post once a week. (I’m being tribal...)

maureen

if you google search image tribal you come up with the most amazing tattoos...


4 comments:

Johanna said...

Interesting post Maureen - and a thought provoking link. I think Huia Publishers have made a small attempt to develop the author's tribe idea - with their author blogs on their website. (Apparently this was the brainchild of editor John Huria, who is no longer there.)

In terms of children's writing, maybe we could look at the marketing of popular series like Harry Potter and A Series of Unfortunate Events for examples of how publishers can best help develop tribes.

Justin B said...

Hi Maureen, here is the link to a worthwhile read Seth Godin (marketing guru) on Tribes - http://www.sethgodin.com/sg/books.asp The first book (recently released) describes what a tribe is and how to go about creating one. Also available as an ebook for 99 cents thru itunes. Worth the read/listen.

Maureen said...

Hi Justin,
Thanks for the link... Seth has such interesting ideas...I think it is his ability to take vague thoughts from all different areas and mash them succintly into one coherant post that is his true value...wish I could do it....
m

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