Readers- The New Superheros.

 In Publishing News This Week

I am back at my desk after three weeks away and looking through the news to see what I have missed. It is all London Book Fair with side issues of AI and ways to prove human authentication on your books. 

 

While I was away, I scheduled three articles on Copyright, Literary Estates, and Artificial Intelligence to appear on my blog. Thanks to readers who shared them with others. If you missed them and want to catch up, I wrote about 

What Copyright means and what it is worth.

Why you need to understand your Literary Estate.

How Artificial Intelligence can be used ethically.

Looking over the meaty topics discussed at the London Book Fair my articles reflect some of the discussions, which is gratifying.

 

One of the meaty topics discussed at LBF was Joanna Prior’s keynote speech. Joanna is chair of the UK Literacy Trust as well as being CEO of Pan Macmillan and her speech was an admonishment that the publishing industry is focusing on the wrong crisis. “The decline of reading is a greater challenge to our industry than AI could ever be.” Her speech highlighted the challenges we all face to keep our readers. 

 

Two great London Book Fair overview posts were from Tasmina Perry and Deborah Maclaren. Tasmina wrote about the publishing trends she saw at the LBF, short books are in. Deborah had a more considered overview on the big topics that were discussed, preparing for the next generation of readers. Both these articles highlight the need for publishers to be engaged with their readers.

 

Beside the keynote speeches, a protest book was published by 10,000 authors. Don’t Steal This Book was a direct response to the UK governments plan to allow AI companies to train AI models on copyrighted work without compensation.

 

Jane Friedman writes about her concern that author societies that are sponsoring certification models highlighting human authored books may be missing the point. What use is a sticker on the book if you can’t prove and AI was not involved in writing it?

 

Meanwhile, over in The Gambia Mark Williams writes about what it is like to be a teacher with access to AI but not printed books. His comments reflect Joanna Prior’s keynote on literacy and the challenges of keeping a reader. Without readers there is no publishing industry.

 

Publishing Perspectives reports on a panel discussion at LBF that highlighted the need for publishers to make licensing deals with AI. A bad deal is better than no deal was the comment. I’m not sure that should be a business maxim, but the arguments were compelling.

 

Recently Chelle Honiker of Indie Author Magazine interviewed Draft2Digitals CEO Kris Austin on How AI is affecting The Publishing Industry.

Kris talked about the flood of AI books in the nonfiction space that they reject. He is not so worried about fiction books authored by AI. We could be inflating AI’s ability to tell a compelling story.

 

Baker and Taylor have finally fallen on their sword and filed for bankruptcy. This surprised a few commentators that thought their recent fire sale of assets might have covered the creditors; however the bills were bigger than anyone knew. They owe some eye watering sums as Publishers Weekly reports.

 

Mark Leslie Lefvbre has an interesting article on being wide and how some authors have failed to understand what that actually means. Mark has done just about every job in publishing and is a great resource for how to run an author business. Are you publishing wide but shallow?

 

Ingram Spark has put together a free book marketing course. Each of the modules are under four minutes long and they cover metadata to publicity to websites to social media marketing. If you were looking for an overview on book marketing this could be for you. You get a certificate as well. 

 

Donald Maass has been an agent for a long time. He writes an interesting article on Writer Unboxed about Reading as an Agent. What he looks for might not be what you think. This is required reading if you are submitting to agents and editors.

 

In The Craft Section,

Awaken your creativity- Sarah Hamer- Bookmark

Learning about genres makes you write better- Andromeda Romano-Lax

Base your story structure on principles not systems- Tiffany Yates Martin

How to write dark stories responsibly- K M Weiland- Bookmark

Writing uncomfortable scenes- Jami Gold- Bookmark

 

In The Marketing Section,

2 excellent posts from Rachel Thompson- Understanding Social Media Followers and Book Giveaway subscriber marketing.- Bookmark Both.

Ten tips for Newsletter swaps- Gayle Leeson- Bookmark

5 ways to make your book relevant to media- Sandra Beckwith- Bookmark

7 Kindle keywords- Dave Chesson- (Updated)

 

To Finish,

While I was away, I did not check my email every day. However, when I did, I was looking through my lists for emails from real people not the next scam email. (There were a few of those.) Recently, Victoria Strauss of Writer Beware went down a Simon and Schuster scam rabbit hole to see how far they would go before they realized that she wasn’t a genuine mark. What I found interesting is that the AI scammer did not flag her name or her actual job which is to write about dodgy practices in the publishing world. If you are reading my blog, you are likely quite up to date on new scam practices, it’s the newbie authors that they target and whose dreams they shatter. A kind word from you and a link to Victoria’s blog might save a newbie from an expensive and embarrassing mistake.

 

Maureen

@craicer

 

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If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

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Looking For A Life Ring.

 

 

In Publishing News this week,

 

Just after I published last week’s blog news broke about Meta forcing a book take down. I published a note about it in my Substack blog version. The Streisand Effect is in full flight as many are picking up the book to see what the fuss is about. A tell all about the Meta company by an ex -employee. The author is barred from talking about the book. Kathleen Schmidt has the details. The Kiwi author was due to be interviewed on our state radio last Friday but the take down went into effect forcing the termination of the interview.

 

The London Bookfair is over for another year and Publishing Perspectives talks about their impressions of the fair. It looks like the new venue isn’t wonderful, but the deal hall is getting bigger. What happens when you sacrifice comfort for turnout at a bookfair? 

 

While the UK had a seven week consulting period on AI and copyright, the US has just had a three week consultation period on the same issue. Publishing Perspectives looks at publishers viewpoints on this and their warning over the fair use defense. US publishers were scrambling to put in a submission. This is a comprehensive article, and they draw on responses from the Associations of American Publishers. They quote from the American government AI action plan.

The American “AI Action Plan” is not as detailed and structured an approach as the British proposal is. Instead, the US plan—described in the current administration’s fondness for comparative bravura—”will define priority policy actions to enhance America’s position as an AI powerhouse and prevent unnecessarily burdensome requirements from hindering private sector innovation. With the right governmental policies, continued US artificial intelligence leadership will promote human flourishing, economic competitiveness, and national security.”

 

Publishers Weekly has an interesting article on a survey of Spanish language publishing professionals 75% of whom believe that the adoption of AI is unavoidable. Diving into the article there is a sort of cost benefit analysis. It is a great tool, but it could threaten jobs. Is there an upside?

 

Mark Williams points out that the robot rebellion is underway with an AI refusing to do the work of a coder. Mark also looks at lessons for book publishers learned from watching television morph into streaming. He says that publishing history is active resistance, passive acceptance, and eventual embrace. 

 

Bloomsbury is expanding its imprints. Harry Potter may have saved them, but Sarah J Mass is keeping them going and now they are acknowledging this by having a dedicated imprint for Science Fiction and Fantasy. It only took them 25 years.

 

Spotify is expanding its audiobook platform to include short form audiobooks from Indie publishers. Dan Holloway writes about this latest move and who will benefit from it.

 

The Alliance of Independent Authors has an interview with Ricardo Fayet of Reedsy on Marketing and what he sees as important for 2025.

 

Darcy Pattison has in interesting article on using AI to do preliminary copy editing. This is how she saves herself time but while she uses these and other tools she does go through a human editor as well.

 

P J Parrish has a great article on giving your secondary characters some love. Do they even have a growth arc in your story? 

 

Oliver Fox has a guest article on Katie Weilands blog which explores an alternative narrative structure. This is thought provoking stuff. We all have a favourite book that seems to break the rules of classic storytelling structure. This approach maybe the structure that resonates with you.

 

In The Craft Section,

2 fantastic articles from September Fawkes on Structuring scenes and Alternative views of basic story structure- Bookmark Both!

How to master the passage of time- C S Lakin

How to write a likable character- Lucy Hay- Bookmark

The 5 leaf clover structure of story genre- Storygrid- Bookmark

 

In the Marketing Section,

How to create email press releases to journalists- Sandra Beckwith

SEO for authors in 2025- Rachel Thompson- Bookmark

Pricing strategies to sell more books- Penny Sansevieri- Bookmark

10 tips for public appearances- Kathryn Craft- Bookmark

What do you do when the book reviewer says yes- Karen Cioffi

 

To Finish,

Who are you online? Michelle Cutler writing on Jane Friedman’s blog has a warning. If you don’t define and present yourself online, others will. How do you define yourself? Has it changed from the first time you put up a website?

 

With all the future talk of AI now becoming present talk, and in your face AI, it is worth dropping into Joanna Penn’s website to checking out all the articles and interviews she has done on the future of publishing. She offers ways to approach the changes that are now here and how to use them. Joanna advocates for using AI as a tool and doubling down on human experiences for your readers. 

We are in another publishing revolution. It might be time to hunt down a life ring for comfort and safety. 

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links you can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate virtual coffee love. Thanks.

 

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Call Yourself A Writer

 

In Publishing News this week,

This week the London Bookfair started in its new calendar slot as the first of the Western centric Bookfairs. The opening day was busy and Publishing Perspectives editor Porter Anderson reported that interest was high in the publishing business talks that are happening at the fair. Porter reports on the talking points from day one.

 

Publishers Weekly also has a profile on The London Book Fair. They report on the way publishers are dealing with AI and copyright and the problems of innovation.

The big moves by the European Union to regulate AI has everyone looking to see whether this will act as the sheriff in the Wild West world of Large Language Models. One of the interesting moves is to hasten each member countries establishment of compliance authorities. 

 

One of the big issues in the publishing world is sustainability. Not only do we need to keep the business afloat but we must be kinder to the planet while we do it. This year the CFO’s of publishing houses were invited as a group to LBF to talk about good sustainable practice.  Publishing Perspectives has an interesting article on this including links to white papers of research. 

 

Scholastic has shelled out a lot of money to buy an animation company outright. So what do you think they will do with it. Well, they have a lot of intellectual property and animation is pretty big in the kid centric visual world….

 

It looks like the way to get your new Kickstarter style platform really moving is to invite Brandon Sanderson to run a campaign on it. Brandon was only looking for $2,000,000 to create leather bound copies of one book. Along the way he has created another record and he’s up to $18 million and he still has the rest of the month to go.

 

The Alliance of Independent Authors has a very comprehensive post on how to write to trends. First you do your research.

 

Sam Missingham has a great website with loads of advice and resources for authors. Recently she made an archive section where she has gathered a lot of free resources together. She also has a great newsletter full of tips. 

 

Jodie Hurst has a guest post on Anne Allen’s blog about writing in the age of AI. This brings up interesting questions that writers have been wrestling with how much AI is too much.  

Given most writer tools like Grammarly use AI we are probably interacting with it more than we think. 

 

Two great posts from writers at Killzone Authors caught my eye this week. Debbie Burke has tips on finding the right critique group who can help you grow as a writer.

James Scott Bell has the answer to when you can call yourself a writer.

 

Jami Gold has an excellent writing craft post on avoiding déjà vu in your series. How many times can you remind readers about what has gone before. Jami has some brilliant ways to make this work for you. A must read! 

 

In The Craft Section,

Building a writing practice- Rachel Toalson- Bookmark

Optimising word counts – Rachel Thompson

Timelines and plotting your novel-Cindy Sproles

Guide to backstory- K M Weiland- Bookmark!

3 techniques for powerful writing-Janeen Mathisen- Bookmark

Story Planner Success- Now Novel- Bookmark

 

In The Marketing Section,

Don’t waste the dust jacket- Sharon Woodhouse

Marketing on a budget- Karen Cioffi- Bookmark

After your book wins an award-Book Award Pro

Who reads books – Sandra Beckwith - Bookmark

Best promo sites – Written Word Media- Bookmark

 

To Finish,

Becca Puglisi has a great article on 8 steps from Amateur Writer to Pro. If you have ever wondered what makes the difference it is not sales, it is attitude. Becca outlines the attitudes you must have. This is a timely reminder for writers – how well are you doing with your writing practice and learning? It’s all part of the pro writer tricks of the trade. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Marcos Paulo Prado on Unsplash

 

 

Trick Or Treat

In Publishing News this week,

Audiblegate… Version 2 ‘Here’s a cool trick to play,’ said Booktok influencers, Amazon lets you read the book and return it for a new one and you can keep doing it… and you won’t be charged. 

Since Booktok influencers started sharing this ‘tip’, the rate of returned books has tripled. Authors are reporting that readers are reading an entire series, returning each book for the next one. Understandably this has authors hopping mad. There is a petition to sign to get Amazon to look at the problem and fix it- If the book is fully read there should be no refund.

 

With companies pulling out of Russia, how are the people of Russia coping? Their government is looking to make piracy legal. First up are entertainment companies.

 

Many authors are fond of podcasts, either listening to them or creating them. Substack, known for its subscription newsletters, is dipping a toe into the podcasting arena. Mark Williams reports that a battle is looming ahead for your ears with Patreon.

 

London Bookfair is on now… in person…. Publishing Perspectives shares what is on offer at the stripped back show that also has an online companion show. The way of the future seems to be an all-access pass to the online version along with your ticket to the in-person book fair.

 

The Alliance of Independent Authors was started 10 years ago at the London Book Fair. They recently shone a spotlight on four of their authors and how they have succeeded in the last 10 years. 

Over the years Alli have hosted 24 hour online conferences in conjunction with the major book fairs. This year they have a mini-conference happening. Check out the speakers and subjects. Sign up … its free.

 

Kris Rusch wraps up her dive into copyright this week. As ever she is a must read if only so that you can be a little bit informed as to what you can make money on. This week she looks at why all the big musicians are selling their music catalogues.

 

Lisa Ellison has an interesting guest post on Jane Friedman’s blog about why your writing groups might be failing you. As you write you learn more and change your focus…is your writing group helping or hindering you?

 

Anne R Allen has a great post on writing secondary characters. Do your secondary characters try to take over the story? (yes) Anne has 5 tips to help you write great secondary characters who stay in their lane.

 

In The Craft Section,

How To Study Plot and Character- K M Weiland- Bookmark

Theme – the marrow of your story- April Bradley

Swearing in children’s books- Mary Kole

Adjectives- do you really need them- Kathy Steinemann- Bookmark

6 key qualities of the B story- September Fawkes - Bookmark

 

In The Marketing Section,

Ways to use video to engage with readers- Bookbub-Bookmark

Productivity hacks- Rachel Thompson

How to format a book using Microsoft Word- Bookmark

2 interesting posts from Thomas Umstattd, 10 reasons to delay your book launch and

How to promote using Goodreads

New advertising updates on Amazon – Penny Sansevieri- Bookmark

 

To Finish,

DIYMFA has an interesting post from Brittany Capozzi about the Vagus nerve and how it can be used effectively by writers. As I read this article I was struck by how familiar it felt to me. When you are writing an action scene do you find yourself mimicking breathing or facial expressions? (Thank goodness I don’t have a mirror near me.) Check out the article, it might turn you onto a neat trick to try when you want the muse to work harder.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Nick Fewings on Unsplash

 

It’s All About The Author Business

London Book Fair is on.

Along with all the usual Fair news there was one item which was making waves. Publica announced that they had published the first blockchain author. I spoke about the future of publishing in an event at the end of last year, where I mentioned that blockchain publishing was on its way. The future is now.

Around the time of the London Book Fair the Alliance of Independent Authors has a free online conference. This year the schedule is packed full of goodies. If you want to partake you need to sign up so you can get the webinars. It is free and you shouldn’t miss it.

 Meanwhile on the other side of the world, Wattpad is eying up the Southeast Asian market for... film, television print and digital content. They already have a toe in the water, it looks like they are going to dive in. This could be very interesting for all the Young Adult authors. Check out what else they have in store...

Amazon is not coping with scammers very well. The Digital Reader reports that they have asked a court to confirm an arbitration... which doesn’t even go after the big guys. Meanwhile they are pulling Cassandra Clares brand new book series because they thought she would never self publish... this has caused another Amazon storm this week.

Kobo, that upstart Canadian rival to Amazon’s digital distribution model has published an interesting interview with one of the big stars in the Indie Author world, Marie Force.  How did she create her empire and what tips does she have...

Joel Friedlander has written an informative article on print distribution and discounting and all the ways you can do it. This is a good starting point if you want understand what it entails.

Anne R Allen has a fabulous article on ten tips for protecting your creative writing self as you go about the business of publishing. This is a must read!

Sacha Black has written the best article on Series bibles and keeping track of characters timelines etc for the Writers Helping Writers website. If you are neck deep in series writing this is a must read!

In The Craft Section,

10 ways to show character emotion- Angela Ackerman- Bookmark

How to write a Book Proposal for a non fiction book- Writelife

Story Structure- the whole enchilada- Larry Brooks- BOOKMARK

Delaying submission to an Agent- Why you should- Mary Kole - Bookmark

Dragon Dictation for authors- Nick Stephenson- Bookmark

A story idea every day for April- Go Into The Story- Bookmark

10 typesetting rules for Indie Authors- Michelle DeFillipo- Bookmark

In The Marketing Section,

Query letter strategies that don’t work- Writers Digest

Email marketing mastery- Derek Murphy- Bookmark

Promo sites- Nicolas Serik-BOOKMARK

How to create pre launch buzz- Rachel Thompson- Bookmark

The dollars and sense of audiobooks- what authors need to know- Deborah Jacobs

How and Why to clean up your email subscriber list- Emily Wenstrom - Bookmark

To Finish,

Joanna Penn interviewed Jane Friedman about her new book, The Business of Being A Writer. This is the latest book on understanding author business. Jane, coming from an academic background, has written this as an academic textbook aimed at the MFA students who discover that writing that bestselling book didn’t make them rich. Check out the interview- two great gurus in one place!

The Independent Book Publishers Association has started a new podcast. They have got some great speakers and great plans for their podcast. Check out their first week’s playlist. Impressive!

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in a monthly newsletter. (This weekend I promise!) When you subscribe you will also get a nifty book crammed full with marketing notes.
If you like the blog and want to fuel my coffee habit you can hit the coffee tab. Don’t forget to share the blog around your writing friends.
 

Pic: Flickr Creative Commons / infous

Easter Link Eggs

The royals have been and gone... the weather is getting worse... all is in train for a wet and wild Easter weekend. So what better way to use this in-house time to have a trawl through some great writing sites...read some interesting articles and make plans for the rest of your year...OR YOU COULD JUST WRITE.

The London Book Fair wrapped up and much digestion is taking place.

Joanna Penn had a mind blowing fair and has written a powerful article on what she has learned. Read!

Jane Friedman checks in with KOBO boss at L.B.F. and finds out some interesting statistics on E sales.

Publishing Perspectives had a chat with games companies at L.B.F. about how writers can get into this field they also have a good post on Using Translators as agents for your work in other countries.

Chuck’s ramble, this week, is an exhortation to young writers... the ones who have enrolled with high hopes in Creative Writing courses.  Not for the faint hearted! But good advice!

Bibliocrunch has a post on royalty rates from all the different independent ways to publish.

Publisher’s Weekly looks at Bloombury’s new YA imprint (think upmarket babysitters club books.) If you write clean teen romance....

This week I came across two posts on writers collaborations... in partnerships and in author collectives. On Joe Konrath’s blog two authors talk about writing partnerships – Great article.

The Triskele team blog has been looking at author collectives...and profiles this one with a Kiwi writer in the forefront. This is a collective that works across the world to promote their books collaboratively and under their own brand.

Website of the week: The Alliance of Independent Authors was launched at London Book Fair 2 years ago and has gone from strength to strength. Have a look around their website and read this great interview with Catherine Ryan Howard - She who is known as Catherine Caffeinated and my first Go To when Indie publishing was in its interesting infancy. Her final advice in this interview I endorse whole heartedly. A few times a month I am contacted by someone wondering what they should do... I don’t mind but sometimes I am saying the same things as Catherine...only in my head.

If you are looking for writing tips to shake up your writing life over Easter.

In the Craft Section...

10 ways to up your word count

Script-lab 10 central themes in film

The art of creating memorable villains

Elisabeth S Craig- on developing story ideas

Small scale scene structure. – great article.

K M Weiland on developing character arcs

10 ways pre published writers can start establishing their careers now

Easter Weekend could be the time look over your online presence or start one or finally get that manuscript out the door.

In the Marketing Section...

A manuscript is not a book... (primer on MS presentation)

7 brilliant ways author can build buzz

How to get more readers for your blog – an oldie but a goodie from The Bookman as well as his best 5 fonts for books covers.

Avoiding the voiceless query

The best way to write a query letter – Jane Friedman

How to get the most out of your book reviews –great article

YouTube features for marketers

Recording your short stories

Why Tumblr is useful for bloggers – Ava Jae

Indie Author Facebook tips

To Finish,

Jody Hedlund’s blog is one of my go to sites and her great articles often get mentioned here. However she has a Pinterest site just full of writing quotes. So if you need some writing inspiration this Easter check it out!

HAPPY EASTER 

maureen

Colourful Easter pic from https://www.flickr.com/photos/praktyczny_przewodnik/7047496769