Book Identity Crisis

This week John Scalzi turned his blog over to an Icelandic writer who wrote an article about the difficulties of translating his own work. You might think it is just a standard article on translation but Alexander Vilhajalmsson was translating from old Icelandic, made up Icelandic, and new Icelandic fantasy ideas. So why am I linking to it? I was thinking about the shrinking globe effect. Bestsellers get translated and have a whole new life. Publishing houses get swallowed up by global behemoths. How does a writer stand out in a global entertainment industry? By being your authentic self apparently. 

 

Kris Rusch has the second part of her post Writing in the 21^st Century- Find your own voice… carve your own path. This is a great post about giving yourself the power to run your business your way

 

All we can know about the future of book publishing is that it won’t look the same as now.

The recession is starting to bite in publishing land. News is trickling out that Macmillan is closing their children’s imprint. Mike Shatzkin takes a look at the rumours of Penguin Random House buying Simon and Schuster- What does this mean for the shrinking trade market? How much power is in the back list? Is this the end of general trade publishing?

 

A few weeks ago, I had an article about Spotify possibly moving into the audiobook space. So here is another stealthy move by them… commentary on your playlists. I was thinking hmm how can authors use this as a marketing idea?

 

Written Word Media has a report on how reading has changed in the Covid months. (I was about to write Covid years- sigh-looking into the future) This is an interesting look at what genres got read the most. WWM run Free Booksy and Bargain Booksy Newsletters so they have a lot of data at their fingertips.

 

If you are worried about podcasts cannibalising your audiobooks – don’t be. Mark Williams of The New Publishing Standard tells why they are mutually reinforcing factors for good.

 

Paul Dinas has an interesting article on the worth of freelance editors… (Worth their weight in gold) however he ties this to the changing acquisition structures of the big publishers. Will an editor even edit your book if they accept it?

 

Ten essential tips to eliminate distractions from your writing. (A great checklist for organizing your writing time)

 

The fabulous duo of Angela and Becca have made their collection of images and tips available for NaNoWriMo so check out this fantastic resource. Don’t forget the Storybundle of Nano books. All the authors get paid and so does charity.

 

In The Craft Section,

Compassion fatigue is it relevant for your characters?- Becca Puglisi- Bookmark

Writing Synopses and trimming words- Linda Clare- Bookmark

Learning from mistakes made by big writers- Bonnie Randall

Motivation and the writing life- Elizabeth S Craig

Writing Tools for NaNoWriMo- Angela Ackerman BOOKMARK

7 ways to disguise a didn’t see it coming plot twist- Cutsceneaddict

 

In The Marketing Section,

How Can I promote my book for free- David Kudler

Author platforms – Learn from the kids- Michelle Melton Cox- Bookmark

7 mistakes to avoid when promoting on Social Media - Shayla Raquel

Smash through creative blocks- Angela And Becca 

How to Write a killer Amazon bio and Seeing the good in a Goodreads giveaway- Penny Sansevieri- Bookmark both

Consider translating your work- Angela Ackerman

 

To Finish,

Recently Netcredit decided to gather the most popular books from each country into a list so that while you were stuck at home you could read around the world. It is an interesting list full of country defining books- Thornbirds anyone? Not sure I agree with the NZ one tho. I’m happy to take suggestions for the book that defines our country. Overseas readers check out your country’s suggested books Do you agree?

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter with the best of my bookmarked links. Why not subscribe and get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Joe Shlabotnik

 

The Art of the Dare…

 

 

In The Publishing Blogosphere this week,

 

In rare book news today… The BBC reports on the find of year- The lost rare books that were stolen from an auction house. The heist was the stuff of spy movies.

 

How much do you know of the Romance Book Industry? If you asked the average reader, they might say not much. But do you know how big it is? Why don’t we hear about it? If it was on the stock exchange it would be as big as Apple…

 

Publishing Perspectives reported on an alliance between three nations, and opening up to anyone else, for a new green book consortium dedicated to the publishing industry supply chain. They intend to promote and publish books and events in the publishing industry to do with Climate Change. (Remember Climate Change?) This looks like an important stake in the ground for amplifying ethical practice and collaboration.

 

Mike Shatzkin took a deep dive into the interview BISG did with James Daunt on the plans he has for Barnes and Noble. Mike looks at what he did say but also what he didn’t and that should be more worrying. Has James missed a few important facts?

 

Recently Joanna Penn interviewed David Gaughran on her podcast. Any time these two get together is full of golden tips and ideas. Do yourself a favour and check out the interview. You can read the transcript here or listen to Dave’s Irish voice in the podcast.

 

Mark Williams of The New Publishing Standard (Happy 3^rd Birthday) has been writing a nifty series on global publishing for the Alliance of Independent Authors. Recently he wrote about the big global book distributors, Apple, Google Play, and Nook and their reach across the world. This week he turns his attention to the biggest global book player… Kobo. If you want to learn about publishing around the world, start with these articles.

 

Recently the talk was Amazon wanting to start a bookclub. It seems that these are becoming a virtual rage. A startup has launched a Bookclub which they are basing around the popular Masterclass model. Techcrunch took a look. 

 

Rachel Thompson has 5 strategies to help you squeeze more out of your writing time. 

 

In The Craft Section,

A hack for getting to the heart of your story- Sharon Bially

Writing the fight scene- David Farland

Inciting incidents and climactic moments – K M Weiland – Bookmark

Image tips- Angela Ackerman – Bookmark

Climax and tension- H R D'Costa

Writing Flash fiction with a twist- Charles Stross- Bookmark

How to write a plot twist- Reedsy video - Bookmark

 

In The Marketing Section,

Create content in less time- Sabrina Ricci

Updating your cover 101- Melinda Van Lone

Author branding Secrets and October content ideas- Penny Sansevieri- Bookmark both

Plan for publishing success- Orna Ross- Bookmark

How to get reader reviews – Anne Meick

How to do honest and legal giveaways- Chrys Fey- Bookmark

 

To Finish,

Dean Wesley Smith has been writing for years. He has done everything you can think of in publishing, so he has a wealth of experience. He is most known amongst writers for his writing in the dark, style of writing, which many find useful. Here he shares his secret to why he is so prolific- Dare To Be Bad.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – M01229

 

The Future Of Book Marketing

This week in publishing…

Science Fiction and Fantasy Authors came out in droves to condemn Saudi Arabia’s bid to host the Science Fiction convention. Their main problem was that the restrictive nature of the Saudi society would be against the spirit of the genre.  Meanwhile, CoNZealand is happening online with overseas authors skyping into New Zealand instead of the usual extravaganza that is this year's World Science Fiction and Fantasy Convention. 

Staying with science fiction for a moment. The Verge is reporting that AI Podcast editor Descript is releasing its voice double from Beta. I know that Joanna Penn has been playing around with this. Think about narrating your books with your favourite actor’s voice or your own without having to sit in a booth for 10 hours… If you are interested in more about creativity and AI check out Joanna Penn’s recent podcast.

The New Publishing Standard reports that Big Bad Wolf, the huge Asian bookseller of remaindered English language books, is also going online. They have partnered with an online marketplace and will be selling their physical books in their usual 10-day 24-hour sale marathon. Check out how many books they intend to move- eyewatering!!! This could also be a sign of things to come.

Mike Shatzkin has been taking a look at how the publishing industry is coping with the pandemic. What is happening to the supply chain? Are they changing their practices…? thinking about changing how they operate…? still have their head in the sand?

Maybe they should be reading Penny Sansevieri’s article on the best book marketing ideas during a pandemic. 

Kris Rusch is still diving deep into the implications of Brandon Sanderson’s Kickstarter. Have you thought about all the different types of licensing in a contract? Brandon is exploiting one tiny one. With one week to go Brandon is closing in on $6 million. Kris talks about what you need to think about in your own Kickstarter campaigns.

Ruth Harris has another great article looking at the problem of how to write what you know when you can’t write what you know. Sound convoluted? It’s all about what you can change. This is another excellent article on the craft of writing.

In The Craft Section,

Plot development questions- Now Novel- Bookmark

Developing a coherent story- Jael Bakari- Bookmark

Authentic dialogue- CS Lakin

How to finish writing your book- Kevin Tumlinson- Bookmark

How to outline a novel- Roz Morris - Bookmark

Line editing tips- Jocelyn Pruemer- Bookmark

In The Marketing Section,

176 resources and tool to market and launch your book- Digital Publishing – Bookmark

Apps for Bookstagram- Bookriot

How to market a book with 5 simple website upgrades- Penny Sansevieri- Bookmark

Spoilers won’t spoil your book promotion- Writer Unboxed

5 ways to use video to promote books- Cristian Stanciu- Bookmark

August Unique content ideas – Penny Sansevieri- Bookmark

To Finish,

The psychology of making a sale. How do you get people to buy what you have to sell? 

I was interested to see this marketing article try to link book marketing to the 5 principles of human behavior. How do you buy books? This week a bookseller I know called me out on deliberately not looking at the books when I was talking to her. ‘I know why you are doing that,’ she said. I had to confess that she was right. I was trying not to buy any more books. I bought new books last week and I haven’t even cracked the spine on them. 

Selling to a bibliophile is just putting the new shiny book object in front of them in a trail of book crumbs to the cash register.

#hopelessaddiction

Maureen

@craicer

It’s nearly time for my monthly newsletter to go out. If you want the best of the months bookmarked links and other assorted stuff go on and subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Bex Walton Topping & Company Booksellers

When we get back to normal- will it be different?

This week there were interesting anecdotes from around the book publishing community on how the continuous lockdown has affected book sales. 

Audiobook sales and podcast listening has tanked. When I thought about my own life I realized why. There are no commutes. People’s consumption of podcasts and audiobooks during their work commute drove audiobook sales. I’m behind in so many episodes in my regular podcast listening I should just escape to the car for an hour and catch up on them in the driveway. 

Recently I managed to listen to The Six-Figure Author podcast and they were mentioning that Google Play had come back on stream again for author sign-ups.

One country that seems to be bucking this trend is Sweden- they aren’t in lockdown therefore audiobook sales are booming.

Mike Shatzkin has been looking at the cracks that have been exposed in the publishing industry because of the pandemic. How reliant is everybody on a functioning supply chain? With paper produced in China in short supply… alternative editions seem to be the way forward but for the price-conscious having an ebook priced the same as a paper book is not going to cut it. 

Kris Rusch has been looking into the past to see how publishing fared the last time there was a big disruption to the publishing industry. There wasn’t an indie book scene back then so what happened to writers. The title of her post is train wreck so that should give you some ideas. She explores the ways that writers could be much better off this time.

Penguin Random House, the biggest publisher, has been doing some experimenting according to The New Publishing Standard. They have opened an online branch in India’s Amazon platform… get ready rest of the world?

Litreactor has an interesting post on how to help writers through the pandemic and also how writers can help themselves.

Anne R Allen has a great post on successful writers and detectives. They have lots in common. Check out the post to see your alternative career.

In The Craft Section,

Know your genre- Scott Myers

How to create characters that come alive- Dana Bate

How to use sequels in scene structure- Jami Gold- Bookmark!

How to get your book written this year- Belinda Pollard

Writing fight scenes for female characters- Aiki Flinthart- Bookmark

In The Marketing Section,

Tips for marketing children’s books- Karen Whiting

How to make an awesome book trailer- Victor Blasco

9 tips for creating Amazon ads that convert- Dave Chesson - Bookmark

8 ways to sell books locally- Penny Sansevieri- Bookmark

The art of condensing an entire novel into a sales pitch- Florence Osmund- Bookmark

To Finish,

The new normal is working from home surrounded by others who are also working from home. Trying to retain sanity and normality can be challenging. The virtual world is at your beck and call. Here are some ways you can keep in contact with your fans and peers. Just remember to have a great bookshelf behind you. The above picture would be just perfect!

Maureen

@craicer

It’s nearly time for my monthly newsletter. If you want to subscribe you get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Susan - Library

Fighting On

As the world struggles to deal with the pandemic, the publishing world is also struggling to survive in rapidly changing times. Like the musicians of the Titanic who bravely played jaunty tunes as the ship was sinking underneath them, so the publishing world is putting on a brave face while the ground rocks under their feet. We can have book fairs online said Bologna.

Around the world, publishers and booksellers are fighting to keep going. In Italy, the first of the European countries to really grapple with the pandemic, the cultural industry federation has called on their government to see their industry as essential. Preserving and supporting Italian culture and heritage is vital in this time they say so that something remains on the other side of the pandemic.

Today, here in New Zealand, we learned that all of our major magazines have been terminated effective immediately because of the lack of advertising. That is nearly three hundred journalists out of work not to mention art editors, designers, photographers, printers, distributors etc. The flow-on effects are huge and also the potential loss of cultural and historical print institutions.

Meanwhile, Amazon, the everything store, has slowed down their delivery of what they see as non-essential. Books apparently fit in this category. If they aren’t supporting us surely they could waive their fees – the publishers cry.

There are many calls to shop indie to keep the independent booksellers alive. Many of them have ramped up their online web stores and have become creative in how they deliver locally. When you are stuck inside with the kids a dedicated book store can still get your reading books, puzzles and colouring books to you. Many bookstores are resorting to GoFundMe campaigns to stay viable. 

In times of crisis, people turn to comfort foods and occupations, binge-watching movies, TV, online gaming and reading books, all created by storytellers in different mediums. We are an essential industry. However, there seems to be a gap in the understanding of the average person that the storytellers need to be paid for their work. This is their livelihood. 
Recently, the Internet Archive in the U S made their collection of IN COPYRIGHT books freely available and downloadable. (Who needs pirates when institutions do this.) This directly tramples all over the writer's income. The Authors Guild have sent an open letter of protest. 

Many authors have been attacked online for NOT supporting the free downloads of their work. In the culture of free content, the creator gets nothing. This is not sustainable. 

The creator works for free only in certain circumstances- when they can afford it.  Hopefully, the W.H.O. call to creatives to help in the Covid 19 response will also generate some paying work.

While we are in lockdown and staring down the barrel of a great recession Nathan Bransford decided to interview Mike Shatzkin about how he sees the publishing world on the other side. The pandemic will cause an acceleration of consolidation and the rivals to Amazon will start to move. Fascinating ideas here.

Kris Rusch brings her calm good sense to the fore in her most recent blog. Many of us have been feeling creatively lost, struggling to get the words out and wondering how to be creative in the face of such uncertainty. Kris says this is a normal reaction and offers some great advice for getting through the tough times. Chuck Wendig also has thoughtful advice on how to cope with creativity in this time.

Sharon Bially writes that there is a silver lining in not being able to have your book launch in an article on Writer Unboxed. Here is a great opportunity to have two book launches… the online one now and when everything gets back to normal, the real-life one. Check out her ideas for making the most of the extended promotion of your book.

In The Craft Section,

Why great writers steal- Sean Platt

How to set tone and mood- Janice Hardy – Bookmark

How to rescue an endangered book- Ruth Harris- Bookmark

Character internalization- Jami Gold-Bookmark

500 writing prompts- Written Word Media

Write tight- James Scott Bell- Bookmark

In The Marketing Section,

7 expert tricks for author newsletters- David Gaughran- Bookmark

How to market a book when living a quarantined life- Penny Sansevieri- Bookmark

Book marketing during Covid 19- Judith Briles- Bookmark

Book Promotion in the time of Coronavirus- Fauzia Burke- Bookmark

Book Marketing and Covid 19-Frances Caballo- Bookmark

To Finish,

For some people, this will be a time when they commit to writing down the book they have always wanted to write. Writer Guru Jerry Jenkins has pulled together a comprehensive post on how to write a book. 

For the rest of us…

 Chin up- We can get through this.

Maureen

@craicer

(Day 7 LD)

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: 

Looking Back On The Last Year Of The Decade

My last weekly roundup for 2019 and I thought I would take a trip down memory lane and look at the last year of the decade in publishing. What were the big stories? 

January 

Mark Coker released his annual predictions for the upcoming year. How well did he do? 
Amazon released lock screen ads.
Kris Rusch talked about all the mergers and consolidations over the 2018/19 Christmas break... and lo what do I see in my inbox today, Pearson sells all their remaining shares in RandyPenguin.

February 

Kris Rusch wrote one of most standout posts for author learning. Understanding Intellectual Property. Read it again. 
Young Adult debut author Amelie Wen Zhao got a pile on for having slavery as part of her book and asked her publishers to pull it because of the backlash. This is what happens when you fall foul of an echo chamber. The influencers crying foul had not taken into account that other cultures also have suffered/continue to suffer, slavery- not just the US. Amelie released her book last month and it is doing well. She talked recently to NPR about the controversy in February.
Scams reared their ugly heads. Publishing scammers prey on the clueless. Always check in on Writer Beware- they have a search function. #copypastecris burst on the publishing landscape. At last count 85 books and counting. Nora Roberts promised vengeance was hers.

March

Bookbub got into Audio and announced Chirp in conjunction with Findaway Voices. They are aiming to promote audio and grow the Chirp audience just like the Bookbub ebook audience.
Creative resistance became a byword for March – Check out Chucks very good post on how to overcome it

April

In April I ticked over eleven years of writing the weekly blog. 
Writer Guild decided that suing Talent agencies over the shonky deals for screenwriters was a good idea.
The New Publishing Standard shone a light on what China is doing in publishing.
April is the month of the Bookfairs and Kris Rusch told us to have fun with our writing even when our critical voice is trying to derail us.

May

Ingram became the only distributor on the retail book block after Barker and Taylor threw in the towel.
Google Play decided to make things difficult for aggregators, authors now have to sign up directly. However, they don’t make that easy. Mailchimp wrecked their goodwill with authors and David Gaughran eviscerated them.

June

Barnes and Noble were sold to a Hedge Fund that owns UK chain Waterstones, their CEO, James Daunt, took over almost immediately. 
Sharjah Emirates opened a TAX FREE publishing city. 
Kris Rusch discovered licensing and completely changed thinking about her writing business.
Publishers changed their terms to libraries causing widespread consternation about ebook lending rates. Macmillan recently stopped their ebook availability to libraries. 
You never discover a new author at a library and then go out and buy all their books SAID NO ONE EVER!

July 

Joanna Penn rattled brains with her mega-post on how AI will change the publishing industry. Since she published this some of her predictions became true faster than she thought. Then it was all about saving money, making money and scamming money. Pearson switched to lending textbooks to students- cue overdue fines! And everywhere there are subscription services.

August

The world lost Toni Morrison. Dean Koontz signed with Amazon. Morality clauses started to be enforced against authors and Google Play increased its royalty rates. It’s still difficult to get into though. Leapfrog nations are where the money in publishing is.

September

The Medium article by Heather Demetrios on how to lose a third of a million dollars without trying dominated the month.  Dean Wesley Smith took clueless writers to task about learning the business. Chuck Wendig pointed out that the first job of a newbie author is to ASK QUESTIONS.

October

The prep month for NaNoWriMo. 
Mike Shatzkin published his list of how publishing will change in the next few years.  Everybody was talking about how exploiting your backlist was the next big thing and Are you hanging on to unexamined beliefs that are holding you back. 
New Zealand lost Jack Lasenby, one of our most-loved storytellers for children.

November 

NaNoWriMo hit along with one of the biggest Indie Authors conferences around 20 Books to 50k. Dean Wesley Smith’s keynote is a must-watch. 
Big Bad Wolf is getting bigger and bigger. There is a huge market for Engish language books in Asian countries. Ruth Harris looked at the publishing rollercoaster and how to stay sane. Just who is really listening to audiobooks? An untapped market awaits.

December

I leave you with the inspiring post from Angela Ackerman and Becca Puglisi. How To Build A  Roadmap To The Author Future You Want.

May you have a Blessed Christmas and a Peace Filled New Year 
See you in January.
Maureen
@craicer

Get in quick and subscribe to get my last newsletter of the year All the interesting craft and marketing links from 2019. 
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Planning For The Future

This week I have been thinking about Preptober and the drive to write a novel in a month. I was listening to Joanna Penn’s interview with Grant Faulkner, the executive director of NaNoWriMo and the comment came up that even if you don’t write your 1700 words in a day or you binge write and take day-long breaks- you are still laying a foundation of habit. The habit of writing. 

While we are in Preptober... Reedsy has a roundup of things to help you prepare for November. Perry Elisabeth has 15 simple things to help you survive NaNoWriMo
If you are wondering about giving dictation a go in November check out Daily Writing Tips. They recently had an article about dictating books into speech recognition software. There are writers who absolutely swear by this. 

Jami Gold has been thinking about vision and goals. How do we know we have succeeded in our goals if we never articulate them? Jami has gathered together great worksheets and resources to help with goal setting and author business.

Over in the Publishing world, it’s Frankfurt Book Fair, one of the biggest industry book fairs in the world. Publishing Perspectives reported on the opening keynotes. Did you know that Netflix is sourcing content from books in translation? They are looking at best sellers in other languages and then creating a TV series. Book then TV show.

The other keynote that caught my eye was the warning to the publishing industry about the rise of AI and what that may mean for copyright going forward. This is a hot new topic and one that is getting a lot of traction from publishing commentators. Last week I linked again to Joanna Penn’s article on how she thinks AI will impact the author community. Keep an eye on this tech development.

Mike Shatzkin keeps an eye on the publishing industry. He has been a commentator and consultant on publishing and future predictions for over 40 years. Recently he published an article on the 7 ways publishing will change in the next few years. Backlist will be king and watch out for major changes in Non-Fiction publishing.

The other writer I like to go to is Kris Rusch. She also has a long history in the publishing industry. She has edited, commissioned, written just about every type of writing there is. In this weeks article, she looks at the three types of writers that are in publishing now. She predicts only one of them will survive. 

Kris references that article that I commented on last month. If you are still trying to get to grips with what a book deal means and what an advance is check out this article from Electric Literature where an agent explores the ins and outs of a book deal.

James Scott Bell has a great post on How To Describe Your Main Character. You may think duh, but how often do you write a list of attributes? Do you sprinkle them in your writing or avoid it altogether? This week I had a conversation about this with a writer from a minority culture. I have tended to avoid descriptions thinking readers would fill in their own preferences until it was suggested to me that readers have been conditioned to expect that the character will always be white, able-bodied and without glasses unless specifically stated otherwise.  Hmm. Lots of food for thought for me. I imagine all my characters as mixed race. I don’t know why because I’m not. I have never described skin tone deliberately in my writing, maybe it’s time to start. 

In The Craft Section,

How to create an antihero- Icy Sedgwick

Rules – do we need to follow them?


How to proofread- TCK Publishing

Watching out for redundancy- Jami Gold- Bookmark

A story idea each day- Go Into The Story- Bookmark

Tweak boring stereotypical white dudes- Litreactor- Bookmark

In The Marketing Section,

How to build a long term career- James Scott Bell

Two great posts from Penny Sansevieri- Using competing book titles for book marketing and 12 questions I’m always asked about Book Marketing- Bookmark

3 reasons to start planning Christmas Social Media campaigns now- Frances Caballo

Using kindle keywords- Dave Chesson (New research from Dave.) – BOOKMARK

Tips for compelling book description Part Two

To Finish,

Every year the good folks at Storybundle put together a special bundle for NaNoWriMo. Over the years I have filled my Kindle up with great writing craft books from these bundles. Take a look at this year's Nano Storybundle. The money goes directly to the authors, a little bit goes to charity, you get a great bargain... WIN/WIN

Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: