Where Is The Money?

 

 

In Publishing News this week,

A few weeks ago Spotify announced they were trialing audiobook access within the Spotify premium subscription with 15 hours a month free access in the UK and Australia. It must have worked as they announced this week, they are rolling it out to the United States.

 

Kobo is rolling out new devices for the Indian market. They are hoping to scoop up readers, but Mark Williams points out Kobo are falling into the same trap Amazon did with their initial Amazon India rollout. 

 

Publishing Perspectives reports that PRH India is committed to 100% recycled paper for its books. After a few years of the publishing community talking about being sustainable this is the first big publisher to walk the talk. Hopefully the rest of PRH will follow. After all if the biggest publisher does it… .

 

Penguin Random House has issued their first ever diversity report on the makeup of their non warehouse employees in the US. As you will have guessed the employees are mostly white, but they are changing and are happy that they employ above average diversity than other publishing houses. 

 

The Sharjah Publishing City Free Zone has unveiled a nice exclusive package of business deals for publishers wanting to do business in Publishing City, reports The New Publishing Standard. I never thought about publishers navigating their way around local laws etc until I saw this package. Sweet deal.

 

The Wall Street Journal has dropped its best seller lists. With best seller lists falling by the wayside or being dubious about how they count book sales are there any lists we can trust anymore? 

 

Many in the industry are waiting to see what the courts say about various lawsuits involving the provenance of Artificial Intelligence and creativity. Three artists were disappointed when the judge handed down the verdict that AI wasn’t infringing on their rights. 

 

Goodreads are asking their users to help combat review bombing. Finally, they do something about this. It couldn’t be because of the bad publicity they got when review bombing hit Elizabeth Gilberts new book before it had been released. This caused the author to pull the book with many critics crying shame on Goodreads. 

 

Darcy Pattison has a must read post on author income accounting. There are good tools out there to help you integrate all your sales and expenses. You don’t have to stick with the back of an envelope.

 

Kay DiBianca has an excellent post on project planning. This is a helpful list to think about all the tasks you need to do when you write and publish a book. Do you have a checklist?

 

Jan Sikes has an interesting post on going back and revising an old novel. Should you? In positive spin she learned it’s a great lesson for seeing how far you have come as a writer. 

 

How invested in your book is your reader? Are your stakes high enough? A great article from Suzanne Dunlap on keeping your readers turning the pages.

 

Anne R Allen has a great post on tone in writing. This goes hand in hand with voice. You can make the gruesome funny with the tone of your writing. It is all in the word choice. 

 

In The Craft Section,

Should you revise as you go – Jessica Strawser

What are antagonist proxies- K M Weiland – Bookmark

Breaking writer rules- September Fawkes

Story pacing- Florida writers- Bookmark

8 qualities of a great book editor- C S Lakin- Bookmark

Plotting with Michael Hauge’s 6 stages- Janice Hardy -Bookmark

 

In The Marketing Section,

Lead magnets for authors- Inkerscon- Bookmark

How to write a powerful about page- Sandra Beckwith

Make a good impression with cover design- Lexi Greene

Unexpected things your author platform can do for you- Colleen Story -Bookmark

Head shots- Terry Odell- Bookmark

Pinterest for book marketing- Joann Penn interview with Trona Freeman- Bookmark

 

To Finish,

Writing is a business. It’s entertainment. It’s escapism. It’s knowledge. It is a business. Hopefully money is flowing to the writer. That is a helpful tip if you get a publishing deal. Are you paying for it? Reputable publishers/agents don’t charge you. 

With the recent surveys on author income and the sad reality that many writers can’t make a living The Alliance of Independent Authors has a comprehensive blog post on embracing a positive money mindset. Money is not a dirty word if you need it to pay the bills. Every writer would like to not worry about money. So, look at the article. Cultivate that mindset, and money might begin to flow into your author bank account.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter to go out. If you want the best of my bookmarked links, you can subscribe here to join our happy band.

 

If you want the weekly blog in your inbox subscribe to the Substack version.

 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

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Beginnings and Endings

 

In Publishing News this week,

Last week I linked to a news story about Spotify and how they are rolling out their audiobook streaming to the UK and Australia.- That’s news to us said the UK Society of Authors. How come no one has talked to us about contract terms and rights and who are you dealing with – publishers? Where are author agents in this deal? The Society of Authors has a strongly worded statement on this.

 

The news is filtering out that DK, a well known UK children’s publishing house is revamping its top brass and are about to add a new publishing arm…adult. My mind is trying to put the two strands side by side and failing. If you are familiar with DK books - high production non fiction books beloved by schools, libraries, obsessive kids and teachers, how will adult books fit in? The industry will be watching with interest to see how they will manage it.

 

Publishers Weekly details the hit that print publishing as taken so far this year. The numbers are in and so far all genres are hurting. This feeds in to the dismal survey on author income which the Authors Guild recently released. Maybe everything will turn around before the end of the year?

 

If you are struggling with self doubt, you are not alone. Robin Maass writes about her publishing journey and self doubt beautifully on The Writing and Wellness blog. 

 

The Alliance of Independent Authors has a comprehensive article on how to get your book into bookstores. It’s full of tips and advice, a must read.

 

Kathleen McCleary has an interesting post on Writer Unboxed about getting naked. Now that I have your attention, she talks about how she can’t share her unpublished writing with anyone because of the naked writer feeling.

 

Kris Rusch has got her hands on the new agreement by the TV writers with the studios. She writes why it’s important to understand the AI clauses in the agreement and how they will impact writers. This is a heads up post. You are in charge of your own career and if down the track your work gets optioned for the screen- and you used AI in any capacity you may not have any rights. A Must Read.

 

The Dream Team over at One Stop for Writers, Angela and Becca have a comprehensive list of planning resources for NaNoPrepMo. (or anytime you need to plan/plot a story.) 

 

Katie Weiland has a great blog post on archetypes – she wrote the book (literally) on how to use them. In this week’s article she looks at how to use archetypes in a series. 

 

In The Craft Section,

Crafting beginnings- Janice Hardy- Bookmark

Real crime as novel inspiration-Gary Braver – Bookmark

The secret to show don’t tell

Navigating inner conflict- C S Lakin- Bookmark

How to write a flashback- jerry Jenkins- Bookmark

 

In The Marketing Section,

6 ways to become a Go To Expert-Paula Rizzo

Better book descriptions- Draft2Digital

The business of writing- Angela Ackerman- Bookmark

Marketing Burnout- Kindlepreneur- Bookmark

12 insider tips for booking school visits- Bookfox-Bookmark

 

To Finish,

They say the first page sells the book and the last page sells the next book. No pressure to nail both those important pages…Um. 

James Scott Bell master of writing craft books has even dedicated a whole craft book to the last 50 pages. He writes about how important it is to tie up loose ends and payoff those twisty plot points. Something the writers of the TV series ‘Lost’ didn’t understand.

Even if you are the most Pantzer of writers it helps if you know how the story ends before you get to the last page.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links and some extras you can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Adam Winger on Unsplash

Preparing For The Future

 

 

In Publishing News this week,

It’s Banned Books week in the United States and Penguin Random House has pushed out the truck on this literally. They have a huge truck visiting neighbourhoods and giving out children’s books that have been banned from their publishing house.

 

It was big news when Spotify bought Findaway voices last September and we waited to see what they would do. A year on and Spotify unveil their audiobooks in premium memberships in a trial run with Australia and the United Kingdom. They have negotiated deals that Publishing Perspectives report will shake Audible’s hold on the audiobook market.

 

Publisher Weekly reports on the Authors Guild author income survey- Why do we write again? It’s not for the money.

 

Wattpad wants to offer its creators more money so they have launched a new tier called Originals. You can pay for the latest chapter in your serial story or wait until it’s all finished. It’s like Netflix for authors.

 

Mike Shatzkin writes this week about AI and publishing. Mike has largely retired form advising big publishing companies so it’s always interesting when he writes an article on current trends. Just when you think you know what a commentator would say- they surprise you. Mike thinks AI is a good thing for publishing.

 

Another who thinks the Publishing industry is short sighted on AI is Mark Williams. He has a long form essay on how Publishers are tackling issues around AI- is it a tool, a threat, a higher form of achievement or copyright theft?

 

Seth Godin uses Chat GPT to come up with good questions to ask Chat GPT. An interesting way of editing your work.

 

Copyright is at the heart of AI. Who owns AI copyright. The machine or the prompter? Is it fair use to train AI on whole books? If a machine can replicate someone’s style is it a breach of copyright? Whatever you think, you do need to have a working knowledge of copyright and how it impacts your publishing business.

Kris Rusch writes about making sure you have the right licenses and why you need to print them out.

 

People who have mastered dictation swear by the ease of writing. You get articles like this one- I wrote a novel in a day- Nick Thacker on Writers in the Storm. Nick goes into detail about what tools he uses. Meanwhile, over on Jane Friedman’s blog Sarah Sawyer talks about how dictation can free up your writing time.

 

It’s that age old writer struggle- How do you feel when you kill off a nice character? 

Robin Rivera writes that picking the reason you want to kill off the character is just as important as choosing the character you want to kill- She has four reasons you might want to do this.

 

In The Craft Section,

Crafting unforgettable character arcs- C S Lakin- Bookmark

Fake swearing and how to write it- StopGap

5 mistakes that reverse social justice messages- Mythcreants

Mastering character description without info dumps- Lisa Hall Wilson- Bookmark

Going to your unhappy place- Donald Maass- Bookmark

Writing Mystery – DabbleWriter- Comprehensive

 

In The Marketing Section,

Honesty in book marketing – Sandra Beckwith- Bookmark

Your books most powerful marketing tool- Greer Macallister

Playlists for your books- Heather Weidner

Non salesy social media content for authors- Dan Parsons- Bookmark

10 easy steps to get your website back to life- Karen Cioffi- Bookmark

October Social Media content- WolfSparrow- Bookmark

 

To Finish

October – or in the publishing world… getting ready for NaNoWriMo. 

There are a few good articles out there on NaNoPrepMo but if you go to the source- The NaNoWriMo official website,  you can get a huge checklist of ideas and resources to get your preparation for National Novel Writing Month underway.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links and some extras you can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Sylas Boesten on Unsplash

Returning To The Good Old Days

 

Apologies for missing in action last week. After two years of being extremely careful, doing everything I can to stay well in the pandemic, I fell victim to the virus. It has not been a fast recovery.

 

This week in publishing...

The big news - Amazon finally listening to authors about the returns policy which had been pushed by Tiktok influencers (Return the book after you’ve read it for a refund.) With authors being stung for the file delivery costs and knowing that the books were being read in full, it has been a long time coming for redress, and still won’t be happening until the end of the year.

 

Cover designers are feeling unloved as AI image bots sample all their pictures to make up an AI generated image. This was the argument put forward by writers a few years ago. AI Bots were sampling out of copyright books to learn how to write. If they use your IP shouldn’t you get paid? Image sites are now banning AI images.

 

The Economist has an article on the changing physical nature of print books. Back in World War 2 there was a huge shortage of paper and ink so books were printed in small font on thinner paper. Now we are seeing this rationing come back.

 

Spotify has launched its audiobook service. Findaway is encouraging authors to sign up for an account to get access to Spotify. Many commentators are likening this to the advent of the Kindle and how it changed publishing.

 

Storytel has launched into France and is using this as a springboard to the French speaking world. Audio subscription is the future of publishing. Books are an entertainment medium and will be folded into subscription services one way or the other.

 

The Bookseller has a hard-hitting article from an editor who stepped away from publishing. After a year working on their mental health, they felt ready to shine a spotlight on the publishing culture that needs to change.

 

Katie Weiland has a wealth of interesting craft focussed posts on her site. Recently she posted an interesting deep dive into plotting and how to tell if your story is too complicated. This is a great post that offers much deep thinking on plot motivations.

 

In The Craft Section, 

Why Plots Fail- Tiffany Martin

What to do with a stalled first draft- Ruth Harris- Bookmark

Writer Brain hacks- Kelsey Allagood- Bookmark

How to form your bestseller in 10 days- James Scott Bell- Bookmark

Fun tricks to freshen up plot- Janice Hardy

 

In The Marketing Section,

Audiobook marketing for authors- The Alliance of Independent Authors- Bookmark

5 ways to use community marketing- Amanda Miller

2 Posts from Penny Sansevieri - How to sell your book to bookstores and 

October content marketing ideas for Social Media

How to make a boxset and other ways to repurpose your book -Written Word Media- BOOKMARK

 

To Finish,

Joanna Penn interviewed Barry Nugent recently on Transmedia projects and Graphic Novels. It is a wide-ranging interview but what struck me is the way a creative team was pulled together to work on one project which then morphed into a whole world of stories and creative projects set in the original story world. There are a few groups out there who are using this creative model to launch publishing companies. 

When you are lying sick in bed it can be tempting to just let your mind float into someone else’s story world and create an adventure without the grind of inventing the story world to start with.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter of the best bookmarked links. When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Clem Onojeghuo on Unsplash

Controlling The Books

In Publishing News this week…

 

As a teacher by trade, I have a special interest in encouraging children to read. Reading widens their horizons and can unlock the most amazing movies in your head. Reading can be a safe way of exploring a different world environment from your own, an escape, a comfort, and a learning opportunity. I have been watching the book banning in school libraries in the US with concern. My heart goes out to teachers trying to do the best for their students. This latest attack on teachers fills me with despair. Banning children’s books is a slippery slope to banning education for some children and then you become just like… ( Pick your repressive regime.) 

 

Brandon Sanderson went back on Kickstarter yesterday. He was only looking for $50,000 to fund figurines. Of course, he blew by that figure in the first hour or so. Brandon explains what he has learned about Kickstarter from earlier in the year and how he will be using it in the future. 

Kris Rusch also talks about Kickstarter and how you can structure it for your own author career. She has a free course for authors if you want to learn more about it.

 

Spotify announced that they are beginning audiobook trials and have some exciting things lined up. Audio streaming is going to be shaking up the audiobook world. I think we may be at the tipping point from nice to have new format to necessary to have new format. 

 

Big Bad Wolf has entered Africa. This is the first time they have moved to another continent. Mark Williams talks about their potential impact. They are only bringing 500,000 books for 12 days. (That’s books in the English language- ‘rescued’ from being pulped by publishers who won’t be paying a royalty to the author for ‘destroyed’ books.) So if there is such a demand for these books how come they don’t get sold in these regions in the first place?

 

Mark has been looking at the ongoing mess, now in its second month, that is the distribution arm of the UK’s biggest chain bookstore, Waterstones. Waterstones is trying to climb out of the pit by asking publishers for help. Their plea to publishers to send books to individual stores has not gone down well. That’s 300 stores x post and packing and inventory etc. Smaller publishers are going to the wall over this.

 

Meanwhile, one children’s publisher in the UK is looking further afield. Nosy Crow have been around for 12 years but is about to invade the US. Publishing Perspectives has the details on how they will be shaking up children’s publishing.

 

The Alliance of Independent Authors has been talking about author overwhelm. They have a great article where many authors were asked how they deal with this very real problem in the writing community.

 

Suzanne DeFreitas has a guest post over on Jane Friedman’s blog on Writerly Grit and how it leads to publishing success. Writerly Grit does not mean ploughing on alone, in fact it’s the opposite. 

 

In The Craft Section,

Is deep POV always the best choice- Jami Gold- Bookmark

Do you know the central conflict of your story?- Becca Puglisi- Bookmark

400 story ideas from Scott Myers

10 important don’ts to think about- Lucy Hay

Understanding the 7 types of Archetypes- Now Novel Bookmark

 

In The Marketing Section,

How to email a press release- Sandra Beckwith

Back cover copy tips from Judith Briles- Bookmark

5 self-publishing mistakes writers make- Bang2Write

15 clever book promo ideas- Servicescape- Bookmark

How to choose best colours for graphics and branding- Infographic- Frances Caballo- Bookmark

 

To Finish,

There has always been a fascination with finding out how other writers write. Are you a Plotter or a Pantser? Is one better than the other? Do you kill creativity with plotting carefully? Recently Ada Plamer wrote an interesting article on Tor.com on how the plotting pantsing divide has been greatly exaggerated. It’s not all in on one side or the other but something in the middle.

Once you figure out your process the books will be easier to write, won’t they?

 

Thanks for the kind words for last week's post -Number 700. Cake was eaten for breakfast as the news broke. R.I.P. Queenie. We will not see your like again.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Freddy Kearney on Unsplash

 

Reflecting, Educating, Planning, and Celebration

 

 

In Publishing News this week,

 

Those pesky kids books. How dare they have dubious morals. 

Writer organisations are watching the lawsuit in Virginia, filed by Republican lawyers on behalf of a Republican Congressional Candidate who claims obscenity, against two authors and their publishers. The two books in question, Gender Queer by Maia Kobabe, published in 2019 by Oni Press, and A Court of Mist and Fury by Sarah J Maass, published by Bloomsbury in 2016. It doesn’t matter how old the books are…. Will other states follow suit? First they came for….

 

Mark Williams notes that the Shanghai Children’s Book Fair has been postponed again. While everywhere people think the shocks of Covid 19 lockdowns are over. They are not. Is the publishing world ready for another China lockdown?

 

The Guardian looks back on how The Costa Book Awards changed reading in the UK. With the shock withdrawal of the awards what is left to fill the gap?

 

Spotify finally closed the deal over Findaway’s acquisition and took the moment to announce what they have in store for the future. It’s going to be very big!

 

Cory Doctorow always has interesting things to say about Tech and Big Business and shonky companies and he is generally out there trying to educate people on their rights. This week he pointed the finger at magazine writers contracts. Oh boy do they not make good reading. So if you are a writer just what are you having to sign in the fine print and how much are you liable for? Once you read this, you will be more educated than most. 

 

Rolling right after Cory was Kris Rusch who detailed just what is happening her in her town about Elvis and Intellectual Property. And then there is the Top Gun potential lawsuit where the heirs of the writer, whose original article the movies are based on, did everything right. Will Big Business blink?

 

Joanna Penn had a great podcast this week with guest Katie Cross on selling books direct from your website. What are all the things to be aware of? Tax? Currency? Getting paid immediately?

 

Dean Wesley Smith has a huge library of teaching videos and courses on his website for writers. Recently he was looking at gaps and came up with a whole new list of potential courses which are now in the pipeline. If you are looking to upskill in any area check out the new courses.

 

In The Craft Section,

2 Great articles from Becca Puglisi-Subterfuge in dialogue

and Character talent skills- Bookmark Both

Character Arcs in the Karpman Drama Triangle- K M Weiland – Bookmark

What does authenticity mean anyway- Lucy V Hay- Bookmark

Creating conflict and resolution in your novel- Now Novel - Bookmark

 

In The Marketing Section,

Should authors use video to promote their books - Transcript Alli Twitter chat

Get more author and book publicity-Sandra Beckwith

Top 5 social media strategies- Penny Sansevieri- Bookmark

Sell Sheets- Carolyn Howard Johnson- Bookmark

Free ways to build an author platform- ALLI podcast transcript.

 

To Finish,

It’s Matariki weekend. It’s a big deal here in NZ as it is the first indigenous holiday weekend for our country. The first time in law that the whole country will celebrate the New Year according to Maori tradition. Everybody is talking about how to celebrate it- what traditions should we have - what does it mean for us as family or communities. Matariki celebrates the rising of the Pleiades- which happens around Winter Solstice which makes much more sense for big family dinners and planning New Year’s resolutions. In the Northern Hemisphere around Winter Solstice you celebrate with big family dinners and New Years resolutions while Down Under it’s Summer, it’s hot and we just want to go to the beach. We’re in the middle of Summer holiday’s trying to figure out New Year’s Resolutions at late night BBQ’s which means they will all be broken by January 3^rd.

So here’s to a New Year in Winter. May it be fruitful, blessed, and full of Joy for your family and your writing community.

Kua haehae ngā hihi o Matariki.

The rays of Matariki are spread.

 

The rays of its stars are thought to carry messages for the people. Matariki is a time to share stories, reflect on the past, and plan for the future.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Matariki- or The Pleiades – Fraser Gunn 

How to Find Matariki

Look on the Dawn horizon. Find Orion’s Belt.

Look left to Aldebaran (red star) and left again to Matariki/Pleiades cluster of stars.

 

Fishing for the Muse

 In Publishing News 

Recently Spotify CEO Daniel Ek addressed his shareholders and talked about their audiobook strategy. Spotify, known for its streaming and subscription models may be trying something different for audiobooks, a marketplace where you can buy the audiobook, not just stream it. 

In related news Spotify has just bought an AI voice platform…specifically the one that recreated Val Kilmer's voice in the latest Top Gun movie. I wonder what they want to do with it? Audio narration anyone?

 

The closing of the Costa book prize (previously The Whitbread) has sent a small shock wave through the literary community. Once the dream of many- the world's richest book prize, validation galore. Will there be anything to take its place?

 

This week Anne R Allen had a Writer Beware post on film scams. Yes, a new scam is on the horizon with scammers reaching out to say they can get your book into Netflix or Hollywood. Read the great article and Be A-Ware of the sneaky way they reel in the unsuspecting.

 

Staying with fish hooks Writer Beware’s Victoria Strauss has a close look at some copyright language that is so contradictory you don’t know what you are actually agreeing to in the contract. 

 

When the writing life gets you down the writer can be heard whimpering if only someone paid me to do this my troubles will be over. A fantastic dream? A hedge fund in the UK wants to give writers a salary to just write. The Alliance of Independent Authors looked into it and found there were some good points in the model. If this sounds like you, check it out. 

 

Kris Rusch continues her learning from the licensing expo series. The publishing industry is fixated on the latest releases, however, the money is in the backlist. That’s what the licensing expo is all about mining the longevity of your IP. The longer the better. Quite fascinating.

 

Writer Unboxed continues their PR and Marketing series with Ann-Marie Nieves. This week Ann-Marie delves into the differences between them and gets advice from some big writer names on how to make the best of book marketing communication.

 

In The Craft Section,

How to make your character sympathetic- Mythcreants- Bookmark

7 questions about your first chapter- Abigail Perry

7 essential tips to plan your novel- Beth Barany

They’re all going to die, why does it matter- Jami Gold- 

Bookmark

Make sure the reader knows who’s talking- Emma Darwin- Bookmark

 

In The Marketing Section,

Paying for a professional book review- Patti Thorn

Promoting a book with hybrid author events- Penny Sansevieri- 

Bookmark

PR and Marketing tips for authors- Ann- Marie Nieves- Bookmark

How to succeed as a non-fiction author- Penny Sansevieri-Bookmark

Instagram reels strategy- Good ideas for book marketing

 

To Finish,

Sometimes, the muse, packs their bag and leaves town. This can leave the writer struggling and feeling like a fraud. Good News. You are still a writer. Dargan Thompson has an article that picks you up, dusts you off, and gives you a pep talk about how you are still in the game.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Clark Young on Unsplash