Friday, October 10, 2014

Thou Shalt...

It has been a funny old fortnight (do you still use that word in daily speech?) I had to take a break from my regular weekly blog due to the recovery dance going backwards.

In the publishing blogosphere it is Frankfurt time! Frankfurt is one of the worlds biggest book trade fairs. This year Frankfurt nodded towards self-publishing with a who’s who line up of speakers for a dedicated two day conference tacked onto the main event.  Along with the many book deals being done at Frankfurt there is lots of discussion about industry trends. ISBN’s are in the spotlight. Porter has been looking at the increasing dissatisfaction with ISBN’s. Are they necessary? (N.B. NZ provides free ISBN’s through the National Library for NZers.)

Just when you thought bookstores were on their way out... Faber (Lit publishers) decide to operate a pop up store selling Faber titles. Other publishers are watching that space.
Amazon announced this morning that they were going to have a store in Manhattan... So the store idea is not dead.

In a little rumble that may herald an earthquake is on the way... Adobe has been identified as scanning people’s digital bookshelves without their consent... this may be the straw that breaks DRM. Publishers may feel that DRM won’t be worth the lawsuits...

Futurebook has an interesting article on Bookbridgr. This is a site that teams up book bloggers with publishers. With the increasing loss of book review pages in print this looks like an interesting option. (Could be room for a NZ option...)

I’ve always thought India was a market to watch... 1billion people... many who speak English... EBooks India has just interviewed Mark Coker on what it takes to self publish there.

Writer Beware has an interesting post on how to ask publishers about rights reversion. This is an important clause in your contract...

Karen Inglis walks her readers through converting a Picture Book to an ‘Enhanced eBook’ through iBooks.

In the Craft Section,






Multi - coloured heroes... diversity in your characters.


Chuck - what you need to know about your second draft. (Great article! Usual Chuck warnings)


In the Marketing Section,

Jane Friedman interviewed Bella Andre... and learned 5 tips for success.





If you are interesting in the self-publishing revolution, Lateral Action interviewed Joanna Penn about her new book Business for Authors.
Writer Unboxed has 5 tips from Joanna to consider when you look at your author business.


To Finish,
The ongoing battle of should you/ shouldn’t you over author blogging is always a weighty tussle.
Here it takes another twist with a guest article on The Book Designer website... Thou shalt blog.

Of course I don’t follow the proscribed rule... in my weekly (ahem) blog but if you want to click on the book covers in the side bar you can get a taster of my writing.

maureen

Thursday, September 25, 2014

Branded


Amazon love/hate fuels a lot of debate in the publishing blogosphere. Each side of the argument has its passionate adherents. What you can’t do in publishing is ignore Amazon. If they are not bringing out a new device (described as a game changer by a kids lit agent this week) then they are changing the game in publishing with a new publishing innovation.
Rumours abound as Digital Book World reported chat from authors who are part of an Amazon focus group. Are crowd-sourcing manuscripts and covers the next move?

This week Mike Shatzkin looked at the use of Amazon exclusives in the battle to get market share at book launch time. His article specifically looked at Hugh Howey’s public worry about whether to take a hit in sales for publicity over the 90 day Amazon exclusive. Just how powerful is the Amazon exclusive brand?

Hugh Howey has focused his laser eye on the worst kept secret of rigged best selling lists. The big brands NYT bestseller and WSJ bestseller on a book guarantee branding for the authors life... but are they being gamed by their own brand?

Dave Gaughrin has written a searing post on Big Name publishers and their use of Author Solutions. Publishing Is Rotten To The Core.This is a must read post. When the brand becomes rotten...

Michelle Huneven has written an essay about Writing and thetrouble with it... one of those bookmark posts that you just have to share!

In the Craft Section,

In the Marketing Section,
Jane Friedman on Authors Social Media

Generating income by diversifying... great post from Writer Unboxed

Joanna Penn on author entrepreneurship

Self-Publishing
Molly Greene on how Self-Publishers can improve the industry.

To Finish,
Writers are often asked what their brand is to distinguish them.

Chuck takes a look at Author Branding...in Chuck style! (Warning Chuck is not for the faint of heart... and you will need to put down your drink!)
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