Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, April 6, 2017

Buying the Bestsellers



This is the week of the Buy.
Amazon bought Souk. Why should the average writer care? Souk is to the Middle East what Amazon is to the West. Digital books are only 1% of the market. They only have to go into China to get total world domination...

Kobo, the Canadian digital device and bookseller has bought Shelfi. Why? For the tech developers apparently, ( or is it because they have a perfect understanding of buyer’s reading habits.)

Microsoft unveils a digital bookstore. Why? Because everybody else has one... (I wanna bookstore... Google and Apple have one and Amazon has a big one....) Meanwhile a savvy bibliophile wandered into an Amazon bookstore and saw that they don’t sell books like other booksellers. They group them differently.

How is your reading this year? Elizabeth S Craig decided to put a reading plan into action this meant having another identity on Goodreads.

The Writers Guild Association home of script and screenwriters looks like it is gearing up for another strike. Negotiations have broken down between the studios again on what they pay the writers. Why are the content creators the last in line to get paid?

There are rumblings in the universities. Should academics publish their own textbooks? There was an interesting panel debate at London Book Fair on this.  Is the traditional academic publishing world finally getting the shake up of self publishing. The days of the $400 text book may be numbered.

Bologna is on! Bologna is the world’s biggest children’s book fair. At this time all the children’s writers get a case of travel and book envy. Publishers Weekly has a quick run down on what everyone is looking for.

James Scott Bell has a great article in Writer Unboxed asking is your writing big enough? You know those sweeping sentences that go on for half a page and your eyes and attention remain riveted to the page, even while you subconsciously know that no editor these days would let a writer ramble on but the writing is soo good and you just can’t help reading on. I have shelves full of writers that were sparing with a full stop but they could sure tell a story. They were prolific and belonged to the pulp school of writing. Anne R Allen wonders if the constant pressure to write and repeat is a good idea. What about those writers who write slowly?

In The Craft Section,





Creating a strong moral premise- Jeff Lyons- Bookmark





In The Marketing Section,




Author bio’s a help or hindrance- Anne R Allen - Bookmark

Amazon keywords to double your readers- Penny Sansevieri- Bookmark



To Finish,

This week Marie Force wrote a fantastic article on chasing the best seller lists and how she realised that she needed to change her focus. Kris Rusch talked about the bestseller lists and who you are writing for. It is a fabulous article and a must read.

Maureen
@craicer

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Thursday, December 12, 2013

Is It Goodwill?



This week in the international childrens publishing community everyone was talking about the genre slap that we took when Kent University (UK) decided that Childrens Writing was not literary enough to teach seriously... this followed the sacking of the Times Children’s Book reviewer, in a budget cut. The children’s writing community in the UK wrote a letter signed by 425 writers and librarians to the Times expressing their outrage at this. Childrens writers around the world are facing the continual disparagement of what they do so there was lots of agreement when Keren David wrote this blog piece. There is a beautifully put comment on it from New Zealand’s Maria Gill who summed up our feelings here pretty well.

As the fallout continues over Learning Media and the sales of back lists etc etc, anybody who has got an email with new contract terms in it please check in with NZ Society of Authors before you sign anything.
Be aware that increasingly publishing contracts are now including tricky little phrases such as ‘all rights in perpetuity’ and ‘Worldwide’ and last month Writer Beware commented on a contract that had ‘Universe wide.’ Check over this handy book contract clause explain-all.

Bob Mayer has been looking at the traits of sucessful writers these days and it comes down to the fact that they are ‘Outliers.’ This is a really interesting article.

Continuing in this vein is a great post by C J Lyons who is probably the most sucessful Hybrid author out there. How has she juggled her writing career stradling both sides of the fence...she went and built a new paddock.

Bibliocrunch has some tips if you want to look into self publishing.

Phillip Jones of FutureBook has been looking at the slap dealt to the science publishing community from a Nobel Prize winner about the elitist nature of publishing journals... The Open Access of scholarly work is the big talking point in the academic community at the moment.

DigitalBookWorld is hosting a webinar on Rights Marketing and Management. Check it out.

Author newsletters...How do you do them and what use are they. This is a nifty bookmark worthy post giving you the low down.

Publishing Perspectives is taking issue with The Best Of 2013 Book lists...which are appearing all over the web at the moment. One ofthe more comprehensive book lists I’ve seen is BookRiot’s. At least I have heard of some of the books.


In the Craft section,
Susan Kaye Quinn on Brainstorming Your Book. This is a bookmark it post.

Writersinthestorm has a How to write like the wind...

Kirsten Lamb on character duality traits.

There are three stellar articles from Jami Gold.
Fix 4 common problems with The Emotion Thesaurus (Angela Ackerman and Becca Puglisi’s amazing book)

In the Marketing section,

Julie Hedlund has been doing a kick starter for her picture book which became funded yesterday. Take a look at how she broke it down and what she offered.

6 books every marketer needs to read. I have read some of them and they are very interesting even if you are not a marketer.

To Finish,
‘Tis the season to get gifts for yourself  (or the writer in your life...) Here we have Chuck’s Ten gifts for writers updated from when he asked people to kidnap Neil Gaiman.
K M Weiland has the top 10 gifts for writers...(not as extreme...) and
Writer Unboxed has bypassed the gift list and gone straight to New Years resolutions for writers...

Spread the Goodwill!


maureen

Pic from Amazon (5* book on visual fantasy writing)

Thursday, November 7, 2013

Do We Have A Roadmap?



So the first week of NaNoWriMo is over and strangely the publishing blogosphere is mostly quiet...
There are a few conversations happening over Mike Shatzkin’s analysis of Amazon and where they are heading to now...will they lose interest in the book business altogether? This is a great article which gives a good snapshot of what is happening now and where we may be heading in the next couple of years. This is worth a read for anyone in the book business!

One of the other discussion pieces is a report released this week that 98 UK publishers went out of business in 2012, a huge increase from the year before. However independent booksellers may be making a comeback... Do they have a secret map?

Rachel Gardner talks about privacy...and being off the map. Do you seriously think you can have privacy if you are a writer?

FutureBook talks to Peter Hudson of BitLit who is inventing a map for readers to bundle print and ebooks... with a cell phone picture.

Publishers Weekly has an interesting article on the changes to digital printing in offset books and how this is changing how publishers manage their stock which previously would be out of print. They are redrawing their map.

Great articles abound in Craft for writers struggling with NaNoWriMo 



Janice Hardy has guest author, Michael Kinn, blogging on Genre Angst




In Marketing... for when the novel is finished

Price pulsing and increasing visibility (a very interesting article)


The Book Designer has the 10 commandments....





Website to check out...
TheWriteLife ... a great little site with some very handy tips


To Finish,

maureen

Thursday, January 24, 2013

Being A Hybrid



The Digital Book World conference is over and attendees are digesting the big issues. 
Their comments and ongoing discussions about where publishing is heading in 2013 range from ‘we are over the worst of the transition...things are settling down’...to Batten down the hatches... this ride is only just beginning!
It does behoove* the author to keep an eye on what is happening in the wider world.


including What authors want...Hugh Howey...and Hybrid** is your new model.
More authors are being offered Wool like deals! News filtering through Twitter today. (oh joy...maybe this will be the big happy news for authors this year.)

To take advantage of publishing's current state of flux...authors are thinking Hybrid is the way to go. (A mix of Traditional and Self/Indie publishing.)
Dean Wesley Smith has been saying it all along...Dean wraps up a series of blog posts looking at crunching the numbers of the new Hybrid world and how you should approach the business of writing. As always check out the 97 comments!!

The next big talking point was Why online book discovery is broken and how to fix it...This article from PaidContent has many people quoting, dissing, upholding...but no one is ignoring it. I have been seeing it quoted all over the publishing blogosphere along with Brett Sandusky’s Elephants In The Room post that I linked to last week. Lots of other juicy posts in last week's blog are still being chewed over.

Also being hotly discussed...the Tools of Change conference coming up and a keynote issue  Piracy, Does It Really Harm The Author?


Roberto Calas has an in depth look at how to work/write/live Kindle Serials on Lyndsay Buroker’s blog...Boy oh Boy...this is a post that will have your head spinning...but incredible A++ for effort! Dickens followed this model of publishing...(I think he may have been a hybrid...) so maybe we're just going back to the good old days of 200 years ago...

Agent Sarah La Polla has a look at Literary vs Commercial and the reasons for figuring out where your MS lies.

In Craft,


If you are in the synopsis business...check out this great how to do it...one of the best I have seen.

In Marketing,
Maximising the potential of your Facebook Author Page...some very interesting strategies here.

Catherine Ryan Howard looks at Book Distribution and how she has made an important discovery...Hybrids take note!

To finish,
Two posts that rocked me today...You can decide whether I was Buoyed up*** or Aghast****
and The New Yorker on Slicing and Dicing The Content of Books...The new model of discoverability....coming soon to a Search Engine near you.

Oh and if you want a nifty little post to bookmark...try this one 5 other online dictionaries...***** effort!



*To be necessary or proper for: It behooves you at least to try.
**Something of mixed origin or composition.
***become more cheerful
****Struck by shock, terror, or amazement.

maureen

Pic: This is a Hybrid Plumeria...Isn’t it beautiful. Image courtsey of
http://www.flickr.com/photos/sheepbackcabin/7578181360/

Thursday, January 17, 2013

Going Into Battle



Last week the blog post you would have got didn’t happen because I was traveling unexpectedly for most of a day. Arriving back to where we were staying at 10:30 pm was not a great time to start writing it...so you got a week off.
I have finished traveling up and down the country and so there are no excuses this week.

January continues to be the month of setting writing goals for the coming year in publishing along with planning or attending conferences to beat the Winter blues in the Northern Hemiphere.

Here in the Southern Hemisphere the weather is changeable from wet to frying. The kids are still on holiday and for me getting stuck into writing, battles with, finding air conditioning or towels to mop up the sweat or the rain or the puddles from the kids tracking through the house and sorting out the fights from overheated kids or bored kids or manuscripts that won’t play nice!

The battle for predicting a clear direction for writers to follow in 2013 continues with commentator Brett Sandusky on how this is the year that publishing must address the elephants in the room. Brett names seven elephants. Among them Agents and Amazon.

Social Media Examiner has the Social Media predictions for 2013... the ongoing battle for your attention...

Victoria Mixon has decided to repost her last years rant because she still feels strongly about the non artistic people running publishing who over the last 30 years published work of low artistic quality (because it brings in money quickly) and what that means for the rest of us. This is an interesting read and you will find yourself saying ‘so that’s why....’

Jane Friedman touched a few sore spots as she examined self publishing and the rush for genre commodity over literary quality. This is a great essay which weighs up both sides and their future. Will epublishing help one over the other...118 people have an opinion so far. Jane also asks the question, How long should you (battle) keep trying to get published?

Once you are published it is only the start of the uphill slog to stay relevant and in the game. Melinda Szymanik tells the honest truth about being a children’s writer in New Zealand and how much it costs. Hats off to Melinda for telling everyone just what it takes to stay in the battle for hearts and minds and damn good writing!

Who are your writing stakeholders? Kate Gale suggests you won’t succeed unless you have some of these on your side.



Have you tried a stand up writing desk?...this could be the solution for all those niggling pains writers get...

In Craft,
Tami Cowden has the 16 Villain Archtypes....(after all you need someone to battle against)

In Marketing,

Unexpected battle moves in publishing ...
Variety reports that a film media company has moved to get an exclusive first look at all new titles from an epublishing only publishing house. This is a new move for acquisitions and film rights and something authors and agents should take note of.


Agent Mary Kole becomes one of the first children’s publishing agents to offer a few other extra services in addition to agenting. This is a move that some see as a logical response to the current state of publishing and others as the thin edge of the legitimate Agent wedge. Take sides now.

Finally,
The figures are out for 2012 and children reading ebooks. Passive Voice takes a look at what it all means as the numbers are higher than predicted...and Scholastic releases their own ebook reader numbers.

The battle for children’s electronic eyes is upon us.

maureen

Friday, December 21, 2012

The End Of...



I’m a day late in blog posting.
Excuse #1. We were traveling up the country.
Excuse#2. It is the end of the world...and I had more important things to do...like traveling to spend time with relatives.

Around the blogosphere there as been the usual look back at the past year...who saw those mergers coming?
and the usual what writers  want for Christmas...not necessarily a new notebook and pen...try writing retreat.
And then there are the predictions for publishing in 2013...that’s if there is a 2013.

Uber Agent Richard Curtis has his trends list which he sees as a direct result of publishing house mergers. As I run my eye down it I am struck by how many I can see beginning now...and this was a list put together a few months ago...before the end of the world.

Another Lit Agent with her eye firmly fixed on the future, Laurie Mc Lean, has her predictions...mobile... cloud... folding screens?

Mike Shatzkin has his take on where he thinks publishers should be putting their energy in the future...The Reader The Reader The Reader...or verticle marketing.

Renee Pawlish has a blog article looking at 2013 Amazon and the Indie author...What now for Indies when Amazon removes reviews, changes ranking algorithms and starts own imprints...or dies a fiery death as the chasm opens up and the...

Publishing Perspectives believes in the future and has their wish list for 2013...what do you want to improve in publishing in 2013...(please give us a deal like Hugh Howey...)

In Craft,

6 Tools that change the way you write and publish. (sit down with a Christmas beverage of your choice to mull over these possibilities...)


In Marketing,

To finish,
Writers Digest has the 19 best articles on writing from this year...that should keep you going while I take a two week holiday or start living my life in a bunker as it is the end of the world...

Written by Maureen,  December 21st 2012.


Thursday, December 6, 2012

Conversation Starters



I’m always up for a good conversation and there are many happening in the publishing blogosphere this week.

Publishing Perspectives' recent one day conference had people talking about what’s happening next in YA.

Quite a few people are talking about Amazon’s latest initiative, a subscription service targeting... KIDS?

Curtis Brown (respected literary agency) are partnering with Amazon in a new initiative...the conversations are just getting started on this breaking news. Are we getting into the murky waters of agent publishers?


Anne R Allen has had some big conversations about her blog post this last week on the changes in the publishing industry due to the Kindle and how the algorithms, to become a best seller, on Amazon have changed Indie Publishing.

Artistsroad is having a conversation on Kickstarter for Authors...is it worth it?

Bubblecow has an interesting conversation on giving your book away for free. Why would you do it?


Publishing Perspectives has a conversation going on e-serials and how they are turning into the next big thing!


In Craft
Agents are telling anyone who will listen what to do at revision time...listen up all you NaNoWriMo-ers...

Roz Morris always a great conversationalist has a pursuasive argument on how to be original in your writing.

Steve Laube wants to tell you about fair use and permissions to copy another authors work. When do you need them?

The wonderful Children’s Publishing Blog is having a great conversation on making your characters totally loved.

The superb K M Weiland talks about the 10 lessons she learned while writing her novel Dreamlander (which took 12 years) and each lesson is a conversation in itself.

In Marketing,
Bob Mayer has a great post on using your storyboard to market your book...This is one of those lightbulb learning conversations.

Metadata is a scary conversation but necessary for all publishers (that’s you, Indie author) to understand so get yourself over to 

The Book Designer wants to tell you about 5 things to consider in Book Cover Design...first up Genre!

Have you wondered about selling books off your own site? The Passive Guy has a great conversation about the pitfalls and plums of doing it all yourself.

The Bookshelfmuse is doing more than talking they are having a huge Be Nice To Others Promotion on their blog where you can nominate people to get a present from the Christmas Elf. Go and check it out.

Ebookfriendly is NOT talking. They are showing! They have a cool infographic showing the biggest themes in bestsellers.

So what issue on this list gets you talking?

maureen

Thursday, September 20, 2012

Spring into Marketing



Ahhh Spring!
The moment when the sun breaks through the clouds and warms your back and then disappears behind rain clouds for another three weeks.

The optimistic scheduling of road works which rely on good weather...reality huge mud holes that last for two weeks causing a hazard before it is dry enough to resume work...

The gentle spring winds...gale force with a wind chill factor of 5.

Spring has great P R.

In the blogosphere there is a marketing focus this week as Amazon Kindle Serials get discussed by authors...is it worth it? Passive Guy takes a look and then the commenter’s weigh in.





In the big picture look at the publishing world, Idealog previews what are going to be the hot topics at Frankfurt Publishers Launch conference. Among the innovators speaking will be Charlie Redmayne of Pottermore...They are keen to help any other world building author do a Pottermore....

J S McDougal is looking at publishers, their fear of piracy and DRM and how it is all tied up with disruptive technologies and the release of bright shiny hardware...MP3 and the iPod, eBook and the kindle...

Joanna Penn is using her Kindle to edit her book for print...a whole nother way to use this tech...Different formats highlight different line edits to be made...just when you thought it was all over after you published...

How much do you know about Foreign Rights? A foreign Rights agent talks about exactly what she does. It will open your eyes!

Writers Digest has 5 ways writers can get the most out of Goodreads ...one of them is to read...

Alexis Grant has a helpful post on how to master Twitter...be a power user....some interesting tips in there.


There is a collection of great craft links.




L B Gale has another interesting post up on what Romance Writers can teach Sci Fi Writers....actually what Romance Writers can teach anybody really.

Carol Riggs talks about feedback feeding into your story....a great guest blog on Janice Hardy’s brilliant writer’s craft blog.

The seven rules of picking character names...and I thought it was open baby name book, close eyes, stab with pin....

To finish, 
Alan Rinzlers post on Book Marketing with 3 experts has been getting another airing around the blogosphere this week. I blogged it in April but check it out again as we are on a marketing focus today.

Terry Pratchett has a new book coming out and it is a Young Adult book...Here is Sir Terry attempting to market it.... ( you will smile...)


maureen

pic from

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