Beginnings and Endings

 

In Publishing News this week,

Last week I linked to a news story about Spotify and how they are rolling out their audiobook streaming to the UK and Australia.- That’s news to us said the UK Society of Authors. How come no one has talked to us about contract terms and rights and who are you dealing with – publishers? Where are author agents in this deal? The Society of Authors has a strongly worded statement on this.

 

The news is filtering out that DK, a well known UK children’s publishing house is revamping its top brass and are about to add a new publishing arm…adult. My mind is trying to put the two strands side by side and failing. If you are familiar with DK books - high production non fiction books beloved by schools, libraries, obsessive kids and teachers, how will adult books fit in? The industry will be watching with interest to see how they will manage it.

 

Publishers Weekly details the hit that print publishing as taken so far this year. The numbers are in and so far all genres are hurting. This feeds in to the dismal survey on author income which the Authors Guild recently released. Maybe everything will turn around before the end of the year?

 

If you are struggling with self doubt, you are not alone. Robin Maass writes about her publishing journey and self doubt beautifully on The Writing and Wellness blog. 

 

The Alliance of Independent Authors has a comprehensive article on how to get your book into bookstores. It’s full of tips and advice, a must read.

 

Kathleen McCleary has an interesting post on Writer Unboxed about getting naked. Now that I have your attention, she talks about how she can’t share her unpublished writing with anyone because of the naked writer feeling.

 

Kris Rusch has got her hands on the new agreement by the TV writers with the studios. She writes why it’s important to understand the AI clauses in the agreement and how they will impact writers. This is a heads up post. You are in charge of your own career and if down the track your work gets optioned for the screen- and you used AI in any capacity you may not have any rights. A Must Read.

 

The Dream Team over at One Stop for Writers, Angela and Becca have a comprehensive list of planning resources for NaNoPrepMo. (or anytime you need to plan/plot a story.) 

 

Katie Weiland has a great blog post on archetypes – she wrote the book (literally) on how to use them. In this week’s article she looks at how to use archetypes in a series. 

 

In The Craft Section,

Crafting beginnings- Janice Hardy- Bookmark

Real crime as novel inspiration-Gary Braver – Bookmark

The secret to show don’t tell

Navigating inner conflict- C S Lakin- Bookmark

How to write a flashback- jerry Jenkins- Bookmark

 

In The Marketing Section,

6 ways to become a Go To Expert-Paula Rizzo

Better book descriptions- Draft2Digital

The business of writing- Angela Ackerman- Bookmark

Marketing Burnout- Kindlepreneur- Bookmark

12 insider tips for booking school visits- Bookfox-Bookmark

 

To Finish,

They say the first page sells the book and the last page sells the next book. No pressure to nail both those important pages…Um. 

James Scott Bell master of writing craft books has even dedicated a whole craft book to the last 50 pages. He writes about how important it is to tie up loose ends and payoff those twisty plot points. Something the writers of the TV series ‘Lost’ didn’t understand.

Even if you are the most Pantzer of writers it helps if you know how the story ends before you get to the last page.

 

Maureen

@craicer

 

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Pic: Photo by Adam Winger on Unsplash

Writers and Readers

 

In Publishing News this week,

I received a couple of interesting emails this week pointing to interesting moves by companies working for publishers and readers. 

 

Draft2Digital has acquired Selfpubbookcovers.com continuing their quest to be the everything store to Indie / Trad publishers. They bought Smashwords last year and are busy amalgamating the best bits. They introduced print (POD) to their eBook store. Now they have an Indie Book Cover Designer marketplace. 

 

The next email was from my local bookstore. They have partnered with Libro.fm to market audiobooks. This was news as the bookstores email to me came out at the same time as I found a reference to it on a global publishing website. Libro.fm are inviting indie bookstores to partner with them in return for a slice of the subscription pie. Libro.fm promises a portion of your sub can go to your favourite bookstore and you get to own your audiobooks instead of just a one time listen. Win/Win

 

Publishers Weekly highlights the movers and shakers in the Trad publishing world and they think Simon and Schuster may have a buyer. It’s all in who is making the big cash moves in publishing.

 

Meanwhile, in the continuing saga of America’s book banning court cases, booksellers in Texas have clubbed together to try to defeat a new Texas law that wants Bookshops and Publishers to rate their children’s books on a sexually explicit rating scale. The scale isn’t set out. The famous I’ll-know-it-when-I-see-it judicial statement may be used here if the court case fails. On the other side of the pond, France is grappling with its first book ban of a children’s book over sexuality. They haven’t banned it just made it an R18. (I wonder how the sales are going, probably very well.)

 

Mark Williams from The New Publishing Standard pointed out that the UK’s much improved print sales numbers were hiding some unwelcome news. Numbers were down. Prices were up.

Mark also looks at the UK’s Independent Publishers Guild offer to help publishers navigate the AI landscape by delivering training sessions in how to ‘harness the power of AI driven technology.’ 

Remember AI is a tool. It is not a creative replacement.

 

Kris Rusch continues her great posts on niche marketing. This week she gives examples of thinking small to nail the niche market.

 

James Scott Bell explores writing rules and why you should know them and the reason for them before you break them- and then break them creatively. This is an excellent post from a writing craft master.

 

In The Craft Section,

How to create a scene outline- C S Lakin- Bookmark

What is an inciting incident – September Fawkes- Bookmark

How to meet cute in romance-Lindsay Elizabeth

Find characters energy motivators – Deborah-Zenha Adams

The Rhetorical Triangle for Writers- Sue Coletta - Bookmark

Improve your writing in 5 minutes- Mini videos-Angela Ackerman Becca Puglisi- Check it out!

 

In The Marketing Section,

8 things book promo companies wish authors understood- and 8 mistakes you are making on your website- Penny Sansevieri- Bookmark

Who are your key influencers- Sandra Beckwith - Bookmark

Have you checked your author goals lately?- Judith Briles

Using Books2Read as a Marketing tool- Terry Odell- Bookmark

Nothing matters until something matters- Jody Sperling- Interesting!

 

To Finish,

Readers and Writers. Writers are Readers. The two are wound up together in mutual need relationships. Need to read. Need to write. Need to read in order to write. 

Written Word Media have the results of the survey they asked their reader newsletter subscribers on how they pick their next book. It’s not the cover….

Gazebo Girl, Christy Cashman, talks about the struggle in finding the right place to write and why sometimes you need to change it up.

Jerry B Jenkins writes about the author career. Did you know how many careers are out there that are writing but have another name? How do you plan a writing career? Has any writer planned one? 

Sometimes I think The Alice in Wonderland story is a metaphor for the writing career. Going down rabbit holes, taking suspect potions, ending up where you didn’t want to be or ending up somewhere completely different from where you thought you were. Add in the weird characters you meet along the way and it’s time for a lie down. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

If you would like the blog in your inbox you can subscribe to the Substack version.

Pic John Tenniel Illustration

Everybody’s Talking.

 

 

This week in the Publishing blogosphere,

 

There has been a lot of talk in the U.S. on book banning. It seems every other day some state feels the need to ban books for some reason or another. Many in the publishing and library field are calling it an onslaught against diverse books. The Authors Guild decided to launch a Banned Book Club. They have partnered with an App, selected their first book, and invited the public to join them in discussion. 

 

Staying with the U.S. Writer Beware notes that Audible has changed its tax reporting policy making it harder for authors to separate out expenses. If you have an audible account check out the article for the heads up.

 

This week writers in six countries got an email from Google about the ability for them to take an eBook and convert it into an audiobook. If you have your books on Google Play you can sell the audio there as well as on your own website. At the moment you can’t sell AI generated books on any audio platforms. Mark Williams of The New Publishing Standard shares his thoughts on this latest move. Check out the latest voices Google are offering as a demo. Many authors have been commenting on this move in the last few days. The consensus is if you have short-form nonfiction it could be a great addition to your catalogue, the jury is out on fiction.

 

Kris Rusch reports on her recent class with a practising entertainment lawyer. She details what she has learned and how these practitioners differ from book agents. Of course, as she has many decades in publishing she was able to talk about the times when a lawyer would have been a good idea.

 

With all the chatter at the Authors office cooler, (Twitter) about Elon Musk buying Twitter there was renewed interest in alternative social media outlets. Bookbub repeated their best social media for authors article. I have heard of a few more new kids on the block that are getting traction, Mastodon and Ello. As with any social media you have figure out if 1. Your readers are there. 2. You enjoy/ are comfortable with that style of social media.

 

Staying with social media, Dean Wesley Smith had a great blog post on keeping all your social media marketing resources for each book in a special folder. When he detailed what his team does, I was surprised. It is a comprehensive collection, but you can see the value in it straight away.

Joanna Penn has an interesting interview with Theodora Taylor about aiming for seven figures. It is a wide ranging interview full of little gems on mindset, planning, writing, and inspiration. 

Angela Ackerman has an interesting post on using seasonal symbolism to shift your writing mindset. It’s a way of reconnecting with your writing goals. Angela is focused on Spring… here we are going into Autumn but the ideas on refocussing are just as good

 

Ruth Harris has a great blog post on half-baked ideas that you put in the back of the filing drawer. As you become more proficient at writing there are ways to rework these old projects and finish baking them.

 

In The Craft Section,

How to write a plot twist- Jerry Jenkins- Bookmark

The challenge of the second novel- K M Weiland

Foreshadowing- A revision skill- Kathryn Craft- Bookmark

Creative ways to brainstorm ideas- Becca Puglisi- Bookmark

Scenes vs Sequels- Jami Gold

 

In The Marketing Section,

Literary agents and query resource questions- Mae Clair

The difference between book reviews and endorsements- Sandra Beckwith

 

2 great posts from Penny Sansevieri- Simple book marketing strategies

 And Promoting with bonus content- Bookmark

3 creative ways to use Book2read URL- Draft2digital- Bookmark

 

To Finish

The Alliance of Independent Authors recently celebrated its 10^th anniversary. As part of marking the occasion, they have published their predictions for the decade ahead. Take a look at their recipe for publishing success this decade. 

Going Direct. Audio. Collaboration. Authenticity. 

As I head into the fifteenth year of the blog, I think they are right on the money. Authors need to work together in as many formats as possible and cultivate a direct experience with the reader. After all they can’t replace the meeting of minds that completes the reading experience with an AI.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links, go on and subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by saeed karimi on Unsplash

Creating Money

 

In publishing news this week…

 

The Guardian reports from The London Book Fair on what the 5 biggest trends are according to the fair. Or according to the Guardian, what we will all be reading in the near future. Funny how they’ve missed all the other formats out there.

 

Meanwhile, YouTube is figuring out ways to monetise podcasts and provide analytics for podcast producers, Mark Williams reports. If YouTube thinks there’s gold to be had in someone else’s creative IP, what about the creator? Something to consider if you are thinking of podcasting… 

Mark also shines a light on the global nature of publishing which is often seen as very western-centric. Qatar has a bookfair underway for Ramadan, which is a first, and Middle Eastern bookfairs expect to attract millions of visitors in the near future.

 

This week I listened to Joanna Penn interview children’s author D Jude Miller and how he sells direct to libraries and schools. It was really interesting to hear his ideas and how he gets the word out. Also, how he runs his e-commerce business from his website. 

If you want to get some ideas for integrating your author websites and e-commerce, check out this article from Prowritingaid.

 

Staying with money, Debbie Burke has a great article on the Killzone blog about writing articles for money- Short term rewards for the long haul. 

 

Kris Rusch looks at the responses from other authors on Brandon’s Kickstarter. Is it a unicorn? Could it be replicated by other authors? Kris points out a few things that authors seem to have forgotten. Brandon is training readers to buy direct from the author, is this a bad thing?

 

Joseph Perry guest posted on Anne R Allen’s blog about legal issues that authors should be aware of and do their best to avoid.

 

Brian Feinblum posted a hard-hitting article, the truth that authors need to hear, because they were sick of fielding whining queries from authors. Any author that has been around for a while will recognize the truths in this article. We all get annoyed with people who expect to be granted all the keys and wisdoms of writing and publishing and don’t do any work to find out answers for themselves. There is a huge amount of information out there if you go looking. (If you read this blog for just six months you will gather all sorts of resources, imagine if you read it for 14 years…  my blog anniversary is next week. I know I can’t believe it either.)

 

In The Craft Section,

Two great posts from Jerry Jenkins -How to become a better writer- and Types of characters - Bookmark Both

Context, Text, and subtext- September Fawkes

What Are Story Beats? Tim Grahl

What is rhythmic writing -Sue Coletta - Bookmark

 

In The Marketing Section,

May promo days -Sandra Beckwith

5 ways to build an email list for authors- Written Word Media -Bookmark

PR and Marketing tips for authors- Anne Marie Nieves- Bookmark

Book marketing on a budget- Bookrescue

Instagram book marketing ideas- Bookbub

Author Branding with Mark Coker- Bookmark

 

To Finish,

The music industry is humming with the court case that Ed Sheeran was involved in, where he was accused of lifting a section of tune from someone else. Cory Doctorow has a great article on how the music industry has created their own problems with copyright. As the publishing industry often follows trends in the music industry check out the article for a heads up of issues that might be coming down the track.

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by micheile dot com on Unsplash

Publishing Formats or How Many Ways To Profit.

 

 

In Publishing News,

While various publishing houses are trying to open up their offices, Sourcebooks, one of the big independent publishers has rethought the way their staff will be working. Publishing Perspectives reports that Sourcebooks are asking their staff to decide if they want to come in or work from home in the future. (Allowing staff to live in 7 states if they want to.)

 

The Stats are in for the US publishers for the first half of the year. Sales are up. The lions share going to hardbacks…. This should make the publishers happy as there is a race to bring out the political analysis books over the final year of the Trump presidency with some eye-watering sums being thrown around for advance money. The publishers have to get it back somehow and hardbacks have the biggest profit margin.

 

Mark Williams of The New Publishing Standard keeps one eye on the global publishing market. He lives in Africa, so has a ringside seat to the biggest internet-connected nation in the world. Nigeria. They are about to have their international bookfair – a mix of in-person and digital events celebrating women. Nigeria publishers are looking to go digital.

 

Meanwhile, Overdrive, the world’s biggest digital library has just completed the acquisition of Kanopy, a video streaming service for public and academic libraries. Entertainment and knowledge all in one big digital package for libraries. 

 

Authors, with all the digital consolidation, keep an eye on your contract language. It might be time to revisit this excellent post by Dean Wesley Smith on The Magic Bakery. (AKA what rights are you selling.)

 

In our own corner of the world, the talk was all about New Zealand’s National Library playing recklessly with pirates.

Agent Kristin Nelson wrote this week about a topic that no one really talks about- When the author dream is no longer a dream. 

 

Bookfunnel is often cited as an indispensable tool for Indie publishers. It enables fast delivery of eBooks and storefront advantages for authors. They have added a few new features that make them even more spiffy. 

 

Kris Rusch this week takes a look at the ongoing black swan event that is the pandemic. She makes a forceful argument that business is will be an ongoing car crash due to the many people who refuse to be vaccinated. One point she brings up- kids younger than 12 will not be vaccinated. The sneaky virus is constantly mutating. Do you want to save kids?

 

Writing craft expert, Jerry Jenkins has an excellent article on the unreliable narrator. If you are tempted to have one of these, you have to find a way to make them consistently believable. 

 

In The Craft Section,

The key to character introductions- Scott Myers - Bookmark

Relationship thesaurus: Forced marriage- Becca Puglisi

How do you know your story is finished- Tiffany Yates Martin- Bookmark

How to write plays children will love- Christina Hamlett

Four ways to create inter-character conflict- Angie Hodapp- Bookmark

 

In The Marketing Section,

10 tips for working with an independent editor- Valerie Brooks- Bookmark

Unconventional book launch ideas- Ricardo Fayet

6 ways friends can help promote your book- Sandra Beckwith- Bookmark

Bookbub ads- Bookbub

5 simple marketing strategies for your series- Penny Sansevieri- Bookmark

 

To Finish,

I’ve been having an up and down couple of weeks. Some of it is school holidays and some of it is an intractable computer problem. Judith Briles has an interesting article this week on being an author procrastinator. I’m trying not to tick the boxes.

On the other hand, Sue Coletta has an interesting take on multi-tasking. Apparently, it can be bad for our brains. So time to focus on …

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Trish Hartmann- Venice bakery

 

To Market, To Market...

As we tentatively move onto the streets and look around at what is now our new normal life, there have been a few articles trying to make sense of the statistics of bookselling in a coronavirus era. 

Everybody is busy trying to reassure themselves and others that bookselling remains viable. If you factor in the printers, sales reps, warehouse and supply chain along with book designers, editors, illustrators, cover designers, formatters, not to mention the poor old author in this list, you can see a lot is riding on maintaining or shoring up the publishing industry.

So, what are the trends coming out of lockdown?

The Guardian reported a rise in people reading. (Thank all deities) And the popular genres of crime and thrillers were to the fore. With kids stuck at home children’s books also had a nice uptick.

Publishing Perspectives report that French Publishers Association surveyed its members to ascertain how bad the hit was to their members. More than a quarter are looking at heavy losses but there was some encouraging signs in the changes in reader habits.

Jennifer Kovitiz has written two big articles on what independent presses can do to survive. Part One. These are comprehensive reports so set some time aside to read them and take them in. Part Two.

Nate Hoffelder reports that Kobo Plus may be making some moves. They have been trialing their subscription model for a few years in Europe. With the rise and rise of subscription models for consuming entertainment… Keep an eye on your Kobo dashboard and inbox.

Angela Ackerman and Becca Puglisi have a new Writing Thesaurus to add to their popular series. It’s the Occupation Thesaurus- Coming very soon… Angela also has a great article on giving yourself a creative kick in the pants.

If you need to get stuck into upskilling writer learning as a way of shaking you out of lockdown blues, here is a comprehensive list of FREE writing courses from around the world. There is something for everyone in the collection of 98 online writing courses from Couponchief. 

I get sidetracked on Font sites… yes, I admit it. I’m fascinated by the subtle way a font can change the emotional message.  

Rafal Reyzer has a guest post on The Book Designer on how your font choice, when writing, can change your writing mood.

Kristine Rusch has an interesting article on what’s happening to the film and television industry. How does it impact authors you wonder. What happens to all those options and contracts when something big like a pandemic hits? What about the writers stuck in the middle?

Anne R Allen has a great article on what to do when you realise that your novel has far too many characters. Do you really need to provide a backstory for everyone? Can you get away with not naming someone? Check out her great tips.

In The Craft Section,

7 possible hooks for your opening chapter- K M Weiland - Bookmark

How can we identify our story’s point of view- Jami Gold- Bookmark

What is an epilogue?- Jerry Jenkins- Bookmark

How to write dystopian fiction- Now Novel- comprehensive!

How plotlines add dimension- September Faulkes- Bookmark

In The Marketing Section,

10 most common marketing mistakes- IBPA

Five marketing skills you have already- Gabriela Pereira- Bookmark

3 social media mistakes authors make- Sandra Beckwith

Heart-centered book marketing and 4 steps to your author branding statement- Beth Barany- Bookmark

New Tool on the block.

If you publish wide check out WideWizard. A free tool that publishes your metadata to all your sites. Fill it in once and click a button.

To Finish,

Last week I mentioned David Gaughran (All round nice guy and champion of the little battling author) in the To Finish section and here I am linking to him again. He has been almost nonstop filling his YouTube channel this week with detailed looks at different marketing ideas. David is unleashed. If you are realizing that authors must market their books check out his channel and get hypnotized by his epic lockdown beard and his wealth of information on book marketing.

Maureen

@craicer

My monthly newsletter goes out this weekend. If you want the best of my bookmarked links go on and subscribe. You will get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Martin Hearn